technology series
spa software S
paBooker by GramercyOne is a complete web-based management solution for spas. The company also offers
FitnessBooker health club software, which means both spa and health club can be run off an integrated system. Both these ‘Booker’ products provide business management tools, including a customer database, a membership management system and an appointment book. They can be integrated with hotel Property Management Systems where relevant and can also be used to manage salon and activity operations. The systems also include an employee management function to control staff rotas and track performance and commission, as well as fully customisable reporting functionality, including user- defi ned fi lters and a KPI dashboard which can be viewed from any internet device. SpaBooker and FitnessBooker
both have built-in online booking and payment systems so customers can
SPABOOKER BY GRAMERCYONE
Website:
spa-booker.com
book treatments from their iPads and smartphones. Operators can also offer an ecommerce portal to customers from their own website on a white label basis. The software is fully accessible on iPad, which frees staff from their front desk duties. In addition, they can take payments with a swipe on mobile devices. The software has built-in yield management tools to optimise bookings which are made in both club and spa, as well as reports and a suite of marketing and integrated email, SMS and social media functionality that creates and distribute special offers and discounts.
PREMIER SPA
Website:
premiersoftware.co.uk
P 58
remier Spa management is installed software which provides a wide range of management functionality
for spa operations, from optimising the day-to-day scheduling of treatments and services, to providing enhanced reporting and maximising business development. For health club spas that are situated in hotels, Premier links to all major hotel Property Management Systems in a number of ways, from a simple posting interface to full two-way integration. Its design enables the management of multi- property businesses, while customisation gives each site and head offi ce access to live data from all locations.
Premier’s yield management analysis tools allow the manipulation of pricing and maximisation of treatment room occupancy to enable operators to assess the true profi tability of a single treatment: yield management systems can be tailored to suit operators’ specifi c requirements at the installation stage.
HEALTH CLUB SPA
IF YOUR HEALTH CLUB HAS A SPA, YOU CAN TAKE ADVANTAGE OF SPECIALIST SPA MANAGEMENT SOFTWARE TO OPTIMISE YOUR YIELD, OFFER CLIENTS ONLINE BOOKING, AND IN SOME CASES INTEGRATE WITH YOUR CLUB MANAGEMENT SYSTEM
SpaBooker was the fi rst system to
offer integrated in-Facebook booking. It can also generate customisable, bar- coded gift certifi cates online and from within Facebook to help spas and health clubs optimise the sale of lucrative gift certifi cates. SpaBooker supports retailing by monitoring product levels and managing purchase orders from multiple vendors. The system also creates automatic purchase orders when stock levels fall to a predetermined level. The system is scalable for businesses
from a single room to thousands of sites and is used by companies such as Bannatyne and Six Senses spas. GramercyOne offers on-site or free
web-based training. Online training materials include a ‘practice environment’ and a library of videos and manuals. Support is included via telephone, Skype and email, while customers get access to a Suggest-a-Feature area and regular free software upgrades.
The software has a complete
inventory system with point of sale, stock control and inventory management functionality. It records individual client purchases within the spa to help staff pinpoint upselling and repeat purchase opportunities. Premier’s software includes membership management functionality that accommodates a range of packages. All guest, member and visitor information, along with a history of visits, preferences and buying habits, can be stored to maximise CRM effi ciency. The software has built-in SMS messaging to enable operators to reach clients instantly with confi rmations and reminders, as well as promotions to fi ll late spaces. It’s also connected to the
www.yapps.com online directory of spas for marketing purposes. Premier delivers training and support
Premier can assess profi tability Read Health Club Management online at
healthclubmanagement.co.uk/digital
programmes both on- and off-site. The price is tailored to the specifi c requirements and size of the business.
may 2012 © cybertrek 2012
SERGHEI STARUS /
SHUTTERSTOCK.COM
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