Develop your Spa Management Skills with UCIrvine
I’m truly a marketing addict and have been for years.
I constantly analyze TV commercials
and magazine ads for brand positioning, product placement, font, color … everything. As well, I have been a faithful spa guest for many years. As the Marketing Director for a beautiful mountain resort, I had the pleasure of marketing their resort spa.
The more I
worked with the Spa Director, the more my energy and excitement came forth for her job.
I loved connecting with her about her
team, her revenue, how we could better connect the spa brand to the local guests and the resort guests. Much to my chagrin, she was offered another position at a renowned spa across the country … and I interviewed my way into her vacant Spa Director job. My marketing skills and experience aided me in securing that Director position in Park City and now currently, as the Spa Director for Spa Gaucin at the St. Regis Monarch Beach in Orange County, CA. As well, I have the pleasure of instructing for the University of California
The Introduction to Spa Operations course is a nine-week overview of the many facets of running a spa business. We Spa Directors realize that nine weeks is merely a dip in the water of this multi-faceted business, but we have created a targeted program, which has proved enlightening for the students. Each week entails a lesson to be viewed, an assignment to be completed, and a forum discussion. The lessons are not easy and do require a fair amount research, time, and thought. They are designed to build upon one another each week. In essence, a brick is laid each week in building the foundation of that students’ spa concept and operation. The forums are the “classroom” discussion area.
on a defined topic and the “a-ha” moments are plentiful.
own perspective and experience and once shared grows the others’ learning as well.
Irvine’s Spa & Hospitality
Management Program and specifically, for the Introduction to Spa Operations course.
My UCIrvine students love the marketing and branding aspect of the course.
vital the students learn to speak to and understand the different target markets
Students engage with one another Each student brings their
such as the local guest and the resort guest. A local guest wants to build a relationship with a spa. Your spa is their source for education on well being, for relaxation, for a rapport with their therapist. Marketing to locals often requires a “familiar” tone in the copy and a sense of connection. The unique angle is about the PEOPLE.
Locals want to
be treated as special and that may include special pricing. Marketing to the resort spa guest tends to highlight the “indigenous experience.” The unique angle is about the sense of PLACE.
I love that my marketing and spa worlds have collided and that I can share my passion for both through the UCIrvine Introduction to Spa Operations course!
Please e-mail me to learn more about the program or about marketing in the spa industry at:
valory.reed@
gmail.com
It is V ry Ralo eed
UCIrvine
www.unex.uci.edu
discover a worldwide leader in spa education.
fully online certificate program instructor-led comprehensive university-approved
prepare your spa business for success through relevant and comprehensive education in University of California, Irvine Extension’s Spa & Hospitality Management certificate program. Taught by leading industry experts and offered completely online to accommodate learners worldwide, this program presents cutting-edge ways to make your spa stand out in a competitive market.
build a foundation for success and profit through extensive education in all areas of the spa business, including:
business planning day-to-day operations
quality management retailing
extension.uci.edu/spamexico
human resources customer engagement green strategies
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