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To keep the good staff you’ve hired:


„ Rotate routine and boring jobs. „ Be fair. Don’t show favoritism. „ Work with your staff to develop the schedule.


„ Treat your employees with respect. Don’t allow employees to be disre- spectful to any other employee.


„ Keep employees informed of new marketing and other promotions.


„ Remove hassles-ask employees which procedures are working and which aren’t.


„ Make their workdays challenging. „ Provide timely performance reviews and wage salary increases.


„ Teach your employees. „ In franchising, training should be continuous. Employees are you front line.


„ Training classes are a good way to show your employees that they matter to you.


„ Get all the training you can from the franchisor.


„ regularly train and retrain all your employees.


„ Hold refresher and advanced classes on a regular basis.


„ Alert your franchisor when you need additional training.


„ Take advantage of every training opp- ortunity, whether it’s offered by the franchisor or by local schools, trade associations and other sources.


Give customers great service.


„ The most important thing you can do is to get everyone to smile!


„ Let the customer know you’re happy they chose your business.


Get involved with the community.


Customers like to shop in places that


support them. „ sponsor Little League team „ support a civic or youth group „ give tours of your business for school groups


„ set up a kiosk at community events


Stay in touch with your franchisor and other franchisees:


„ Stay in communication with the fran- chisor: Letters, newsletters, emails, phone calls, faxes, training classes, regional meetings, conferences and conventions.


„ Communicate with other franchisees by participating in the franchise ow- ners association.


Watch the details.


„ Success is in the pennies! If you watch your pennies, the dollars will take care of themselves.


„ Minimize costs and maximize sales. „ Watch out for shrinkage (merchandise that is missing or unaccounted for).


„ Work hard every day. Choose your time away from the franchise wisely.


Source: International Franchise Association


The Black E.O.E. Journal


www.blackeoejournal.com


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