TECHnology
MySpace M
yspace recently announced a new brand website and a suite of products that together redefine the company as a
With young African Americans
making up almost 15 percent of the U.S. Gen Y population and approximately 15 percent of Myspace users, the redesign will be particularly attractive to this fast- growing market segment. Myspace has already established itself as a hub for African American youth and culture pro- pelling rap and hip-hop as the top music genre on the website. The new Myspace will continue to focus on creating and promoting a rich mix of entertainment content that specifically resonates with this audience.
Myspace rebrands for Gen Y
social entertainment destination for Gen Y . Myspace is creating a rich, highly- personalized experience for people to discover content and connect with other fans who share similar interests. The en- tertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile de- vices and offline events.
PS3 game console.
SECTION B November 24-30, 2010
Meet the new Holiday tech – T
iPod nano and iPod touch are fine gift ideas.
he turkey is barely digested by the time most of us are scrambling to find the best gifts for the holidays. If you’re ahead of the game, great.
Most of us do a mad dash between Nov. 26 and Dec. 24.
Don’t forget: save yourself the trouble of
standing in line, if possible. Online shopping is in most cases fast, reliable and convenient.
Amazon.com is not only a trusted source, but they usually offer free shipping on orders over $25.
What follows is a list of very cool gift ideas.
This in no way is a complete listing. – Cornelius A. Fortune, managing editor
Nintendo DS is a very popu- lar mobile gaming device for ’tweens as well as adults.
The DS2 ramps up the action with better graphics and Wi-Fi capabilities.
Ready, Set….
MYSPACE, once “the social networking” site, has redesigned its brand.
“This marks the beginning of an
exciting turning point for Myspace. Our new strategy expands on Myspace’s existing strengths — a deep understand- ing of social, a wealth of entertainment content and the ability to surface emerg- ing cultural trends in real-time through our users,” said Mike Jones, CEO of Myspace. “Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is just the first step, and there will be many more features, programs and im- provements to come.”
Specifically, Myspace will provide people with the ability to:
■ Discover and engage with Myspace’s broad array of programming, including originals, exclusives and content from around the Web.
■ Express, collect, and display their cre- ations and interests on their profiles and through sharing tools.
■ Connect to other fans with similar tastes.
Myspace will also focus on promot-
ing curators — a subset of its audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential — by supporting them with the resources, tools and plat- form to expand their reach within the Myspace community.
Newly Designed Beta Site Myspace has completely rebuilt its
website, with a new visual identity and product features that put content center stage. From the color palette to the way the site is organized to the improved navigation, everything has been rede- signed to help people easily find relevant content.
The redesigned Myspace welcome
page showcases fresh content as it bubbles up across the beta site in real- time. Additionally, once a user logs in to Myspace, the page will instantly popu- late with content based on the individu- al’s interests, creating a unique, contex- tually relevant discovery experience.
Registered users can now also toggle
between three different views of the homepage, each specifically designed to display their stream in the way that resonates most. These include:
See Myspace page B-2 Xbox 360
FOR MANY families, the Nintendo Wii has taken the place of the board game for home entertain- ment.
iPad T
WHERE WILL you be watching the latest movies and TV shows? Possibly, Apple TV.
ho
he holidays are upon us and Fairlane Town Center is the place to be on Black Friday, Nov. 26. From shopping for great deals on this year’s hottest gifts to a community breakfast to an elaborate interactive Ice Palace to photos with Santa, Fairlane Town Center has everything to
make your holiday season joyous and memorable. On Black Friday, shoppers are invited to enjoy a holiday breakfast from 6 to
9 a.m. at the Lifestyle Café. The hot breakfast will be available to the first 1,000 Fairlane Town Center customers, compliments of the shopping center. Now in its third year, the holiday community breakfast is the perfect stop for shoppers looking to rest and re-energize in between holiday purchases.
“We are thankful for our customers and support from the community year-
round. Hosting the holiday community breakfast is our way of saying thank you,” said Catherine O’Malley, Fairlane Town Center general manager. “It is a pleasure to see our customers at the center looking for great deals or just an inviting setting to spend time with family and friends.”
Shoppers eager to learn of doorbusters and deals throughout the Thanks-
giving weekend can get information from Santa’s elves at all mall entrances from 6 a.m. until noon on Black Friday. Additional shopping support, including gift ideas, is available at the information desk.
Morning mall walkers are welcome to participate in the seventh annual
Turkey Strut, a fun-filled event to keep fit for the holidays. From 7 to 9 a.m., Bally’s Total Fitness personal trainers will lead the workout and help with stretches, exercises and dancing along the way. The first 100 mall walkers will enjoy a hot breakfast after the workout.
Fairlane Town Center opens at 7 a.m. on Friday, Nov. 26, with JCPenney, Macy’s and Sears opening at 4 a.m.
Great Gifts for All Ages Shopping for loved ones is easy at Fairlane Town Center. With more than
160 stores, shops and specialty services, customers can choose from a wide array of gifts while staying on a budget.
See Ready,
Set....Shop! page B-2
‘Tis the season
p!
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