CONTENTS September 2010


14 38


19 55


Are you covered? Are your landlords covered?


6 The View From The Top Conference In less than three weeks time the new, exciting Lettings


Conference presented by NALS in association with PROPERTYdrum takes place. Will you be there? Book now!


Will the Big Society bring big


benefits for the housing market?


10 NEWSbeat The summer’s nearly over and there is news aplenty in the


property market. From the scandal of a collapsed sale and rent back scheme, to the highest price paid for an apartment ever. Read all about it here.


14 Political planning James Garland has been looking at David Cameron’s Big


Society and writing an ‘end of term’ report. Hopefully the PM will read his report when he returns to school.


19 Marketing – a technical revolution Email marketing, intelligent newsletters, do they build


business? Yes they do, say our readers. What’s more, we have all the information to enable you to get in on the act, including a look at some ways of blending traditional marketing with internet technology.


The key of the door. A dream or a sensible aspiration?


26 Company cars Branding your company cars may look good, but


there’s more involved, Danielle Simpson has some recommendations – and some warnings!


29 Virtual viewings Pictures speak a thousand words and the new generation


COVER FEATURE


of floorplans provide the most accurate and attractive way to give the full story on your properties. We look at how technology is moving your business forward.


36 Rural retreats Special software for dukes, tea plantation owners and


farmers? Whatever next? It’s a growing market says Nigel Parsons from Landmark Systems which specialises in software for rural property management.


RESIDENTIALsales


38 The low cost housing dream Is low cost housing an impossible dream? Bernard Clarke


fo the Council of Mortgage Lenders says that this is a key question as he explores what the Government should – or can afford – to do to promote low cost housing.


Digital marketing, cyber targeting


4 SEPTEMBER 2010 PROPERTYdrum


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