NEWSbeat
NEW BUILD Sweet sale for Candy brothers
Is this the most expensive residential property to be sold in the world? The penthouse at One Hyde
Park, developed and owned by the Candy brothers, has reportedly been sold for a record-breaking £140 million. The six-bedrooom apartment at
One Hyde Park, Knightsbridge, was up for sale with Knight Frank, Savills and several sub agents. With more superlatives than you can shake a very posh stick at, the penthouse is in an ‘iconic location’ with ‘unrivalled views’ across the Serpentine, ‘exclusive interior design’, ‘legendary service’ and ‘acclaimed art’, not to mention bullet-proof windows and a panic room. The new but unnamed owners will also enjoy 24-hour room service from the neighbouring Mandarin Oriental hotel, and protection from SAS- trained security guards. The £140 million price tag
makes the penthouse the most markEtINg When the going gets tough...
Dowling Jones Design, recently launched by Ray Dowling and Paul
Jones, is a property marketing agency whose mission is to revitalise the way in which property is marketed by providing a fully integrated service from the beginning to the end of the Sales and Lettings process.
The duo’s broad expertise includes first class professional photography, floorplans, brochure design and print. A contemporary website,
www.dowlingjonesdesign.com illustrates their previous work. Ray Dowling comments,
“Marketing your property in the right way has never been more crucial. Top quality photos and floor plans attract more attention capturing more applicants.”
expensive property in Britain, passing the £115 million paid for a flat at the exclusive 8 St James’s Square development in Westminster in 2008. One Hyde Park, which boasts 86 properties starting at around £20 million, is the brainchild of luxury property developers Christian and Nick Candy. With the final touches to the four hexagonal tower blocks due to be completed by December, The Daily Telegraph reported that 65 per cent of the flats and penthouses have now been purchased. Trevor Abrahamson of Glentree Estates, one of the subagents, said that super-rich buyers had returned to the London market in droves, sending “trophy” home prices to new highs. Mr Abrahamson said, “London is the capital of capitals. Even international businessmen with no interests in London want a home here.” Right, hands up if you’ve already worked out the commission on £140 million!
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