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■ Travel 2 to stage World Cup events for agents Travel 2 has linked up with South African Tourism to host World Cup events for invited agents to watch games during the tournament. Events will include a match, a meal and a preview of Travel 2’s Get Real promotion launching at the end of the World Cup. The events take place in Glasgow on June 18 for the England v Algeria game, then in Leeds on June 22 for France v South Africa, and two events will be held on June 23 in Bristol and London for England v Slovenia.

■ Agents can score with Superbreak incentives Superbreak is offering incentives for sales during the World Cup. Agents making a booking during the tournament will be entered into a draw to win £100 short-break vouchers. Draws will take place on the next working day after each England game and the prize will go up by £50 for each goal England score in the game. Agents can also predict which sides will make the final and the correct match score. If anybody gets it right, they will win two nights in a five-star London hotel with rail travel and show tickets.

■ Thomas Cook hosts England 2018 bid team Thomas Cook Sport is hosting the bid team for England’s official campaign to host the 2018 World Cup at the tournament in South Africa. Thomas Cook is one of the England 2018 bid’s of- ficial supporters. Host countries for the 2018 and 2022 events will be announced in December.

■ Thomson iPundit to help keep fans in touch Thomson Sport’s World Cup iPhone application, called iPundit, was launched on Tuesday at Planet Hollywood in London. The application features an interactive wallchart of all World Cup games and also enables users to predict scores and interact with other fans.

■ Sydney to harbour football festivities Sydney is hosting an official football fan event throughout the World Cup. It is an official Fifa Fan Fest city, with Darling Harbour the centre of festivities. Games will be shown on giant screens and there will be football-themed activities and live music.

■ Regaldive offers World Cup reprieve Diving specialist Regaldive has drawn up a list of resorts for customers who want to avoid the World Cup, plus destinations for those who do want to keep up with all the football action.

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world cup news SA: After the final whistle

Gary Noakes. SOUTH AFRICAN Tourism will kick off a trade campaign after the World Cup to offset the expected downturn in tourist numbers caused by the event. Speaking in London just before the opening ceremony, tourism minister Marthinus van Schalkwyk said the campaign, with the work- ing title 2010 Experiences, would begin a week after the final on July 11. The campaign will be based

on two UK travellers currently being filmed in South Africa, portraying a theme of 20 ex- periences in 10 days. Trade partners are being sought for joint campaigns promoting the activities featured. “People say they will proba- bly not visit in June and July, but go in December,” said Van Schalkwyk. “Our experience is

Joe Cole: helping or hindering tourism?

that we catch up in the six months afterwards.” He said the World Cup would be a springboard for more tourism plans based around major events. “We understand the potential of events like this. South Africa gets 8% of its earnings from tourism, but it is mainly leisure tourism. The next step is major event tourism.” South Africa attracted fewer than 600,000 arrivals in 1994 when apartheid ended. It reached 9.8 million in 2009, and the World Cup will mean only 200,000 extra visitors. Van Schalkwyk said there were 164,000 unsold match tickets, which he blamed on African fans’ reluctance to buy online. He said claims newly built facilities would not be used after the World Cup were untrue and visitors would enjoy the better infrastructure.

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