This page contains a Flash digital edition of a book.
ttglive.com


mystery shopperknowledge


This week’s contenders: high street v internet v newspaper advert Thomas Cook


Thomson Meadowhall Shopping Centre, 83, High Street


The store was busy with customers but clean and tidy. I was acknowledged with a smile and then approached after a couple of minutes when one agent became available. They asked lots of questions. I was shown pictures of the hotel on the agent’s screen but I would have liked to have been told about the facilities as well. However they did tell me it was centrally located and it matched my budget. I was also offered insurance, car hire and airport transfers. I would have been happy to book.


✔ ✔ ✔ ✔


First impressions Sales process Product match Incentive to book


93, High Street


Three agents were with customers and two others were talking to


each other. I approached the Foreign Exchange counter where I was offered a seat and a drink. Half an hour passed before I was served; the agent explained they were dealing with an urgent customer issue. From then on service was enthusiastic. I was shown several options and images. Flights were from London but the price was easily within budget with money spare to buy a train ticket. Car hire and insurance were also offered.


✘ ✔ ✔ ✔


First impressions Sales process Product match Incentive to book


This week’s winner: Thomson


Jemma White from Thomson offered an unbeatable price


I was disappointed Ebookers.com wouldn’t send me a quote. Expedia.co.uk and Thomas Cook both provided a good all-round service and I would have been happy to book through them based on their service. However, on average their suggested holidays were £200 more than Thomson’s quote. Despite having to wait, I was offered a drink and given a genuine reason for the delay. The service was also exemplary, and I would give them my booking. Jemma suggested three nights at the Hotel Silken Puerta America in Madrid, departing September 7 from Gatwick and costing £509.73 for two people.


TTG is proud to announce the launch of TTG Virtual, bringing you a different and exciting way of looking at trade events, without leaving the office. To check-in now for our first free event, and find out more about the future of trade shows, go tottgvirtual.com


nextweek


Mystery Shopper goes to the south west


Expedia Expedia.co.uk


This link stood out as it came high in my Google search results. The layout


of the site was clear and the search facility on the home- page was quick and easy to use. I was prompted to add insurance and car hire. A large selection of hotels was pro- vided and there was a good amount of information about the properties to help narrow down my choices. I found an option which matched all of my needs and within budget. I would have been confident to book as I felt I was making an informed decision.


✔ ✔ ✔ ✘


First impressions Sales process Product match Incentive to book


Ebookers Ebookers.com – via The Independent


This advert was near the front of the paper and was promoting hotel


discounts. I called a consultant and was put through to an automated message but it was easy to find the correct depart- ment and speak to a represen- tative. They kept me engaged during the process although sometimes I had to repeat my- self. I was given lots of detail about the hotel and the city centre. Their suggestion matched my requirements and budget. I asked them to email me a copy of the quote but they said this wasn’t possible.


✔ ✔ ✔ ✔


First impressions Sales process Product match Incentive to book


TTG Virtual BRINGING INNOVATION TO TRAVEL EVENTS 11.06.2010 39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60
Produced with Yudu - www.yudu.com