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former graduates – is proving to be increasingly important for universities keen to offset reductions elsewhere. The UEA’s own planned science development, the Bob Champion Research and Education Building, which will examine relationships between diet and disease, has already received £2.3m in pledges, according to Byrne. “Philanthropy has begun to play a more elevated role,” he reports. “Having invested in a Development Office in 2008/09, the amount raised through charitable giving and donations has increased from under £1m per annum to more than £5m per annum. At a time when funding is tight, philanthropic support is enabling the University to embark on projects it otherwise might not. To achieve this growth, we’ve focused on a small number of themes where UEA is world-leading, and poised to make an impact.” Their ultimate aim, he says, is to create a culture of philanthropy at the University, especially amongst the current student body, where giving back is considered a norm. HEFCE’s own assessments corroborate this sense
of optimism, with a 2011 document speaking of “philanthropic acceleration and excitement” which “changes higher education”. According to the body, a potential £2bn of additional funding could become
available from 640,000 donors by 2022, assuming an alumni participation rate of 5%. London South Bank University (LSBU) is one of the institutions atempting to capitalise on these projected revenues. “Engagement is key. Donors do not support projects if they are not thoroughly engaged in them,” advises Michael Simmons, the institution’s Director of Strategic Stakeholder Engagement. “That means understanding and believing in the value of the impact a project will have. And major gifts are made to major projects – you can’t ask for a large gift to a small project. However, smaller scale giving programmes are also valuable, as they provide steady income for programmes such as scholarships and build relationships with donors.” Maintaining contact with some 80,000 alumni has proven important for LSBU’s fundraising efforts, which have helped to contribute towards a £2m refurbishment of its National Bakery School. The most recent Ross-CASE report, published in May
2014, provides a clearer picture of giving across the sector during the 2012/2013 academic year. Amongst its findings was that charitable cash income received by all universities had risen from £535m in 2011/12 to a record high of £660m in 2012/2013. ‘New funds secured’ – new single cash gifts and the full value
ABOVE LEFT: The University of Dundee ABOVE CENTRE: The University of East Anglia
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