NEWS YOU CAN USE — OPERATOR NEWS
iew brochure will be the lowest it offers
is home to Inghams’ TiBar, which offers live music and sports most nights. Prices for seven nights at the hotel start at £535, including return flights and transfers. The operator has pledged that the prices in the brochure will be the lowest it offers for next winter, with future editions likely to feature higher rates. Offers for early bookers include £50 discounts for couples, free lift passes and room upgrades, and bar credits.
Inghams has also added
countries. New hotels include the Chalet Hotel Curling in Tignes, which sleeps up to 62 guests, and
regional flights from Bristol to its Lapland programme.
inghams.co.uk
Premier supports peaks campaign with promotional posters and incentives
Premier Holidays has compiled a range of tactical offers and window posters for agency windows, as well as trade incentives for its peak-season campaign. The promotional offers are
being released between now and the end of February for Asia, the US, South Africa and Channel Islands. They include discounts, free nights and added-value deals. Posters have been designed for
agents’ windows, to post on social media websites or to put up in branches. They can be downloaded from Premier’s trade website. The operator is encouraging
agents to ‘rock out’ in January, promoting its incentives on the back of music tour-style T-shirts worn by its sales team. Every agency booking in January and February will be automatically entered into a ‘New Year Bonanza’, with daily spot prizes including wine, shopping vouchers, fam trip places, an iPad mini and short breaks. Weekly ‘Friday Feeling’ prizes will also
be given away in a prize draw. The operator hopes agents will publicise its turn-of-year offers via Facebook and Twitter. The campaign features “substantial” savings, according to the operator. Ten nights in Kuala Lumpur and Borneo is offered from £1,195 until January 31 – a saving of £858 per couple. The price, which includes flights and is based on two adults sharing, is for travel between April 11 and July 3.
trade.premierholidays.co.uk
Premier has printed window posters
15 January 2015 —
travelweekly.co.uk • 31
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