TECHNOLOGY NEWS YOU CAN USE
Travel start-ups offered showcase slot at Travel Technology Europe
Lee Hayhurst
A free showcase slot is being offered to travel start-ups at next month’s Travel Technology Europe trade show through a tie-up with Travel Weekly sister title Travolution. The 12th annual TTE will be held at the Olympia exhibition centre in west London on February 25 and 26. This year the show
4,500
organisers plan to highlight the industry’s best new ideas through a new ‘Disrupt’ zone. There are 20 discounted places
James Villa Holidays appoints agency to run its social media
James Villa Holidays has appointed a firm to manage its social media strategy following a competitive pitch. Digital media agency 7thingsmedia was selected based on its range of creative, travel- specific, social media ideas. The firm will be tasked with setting the strategy for ‘social- first’ content. It will be responsible for bringing the James Villa Holidays brand experience to life through social media, specifically via branded content, imagery and editorial publishing.
The agency has been managing James Villa Holidays’ affiliate activity since 2012. It achieved the highest monthly revenue figures in its nine-year history last January. Sally Pemble, digital acquisition manager, said: “We were very impressed with 7thingsmedia’s creative ideas to lead social-first content for James Villa Holidays.”
22 •
travelweekly.co.uk — 15 January 2015
Number of travel technology buyers expected at TTE in London
at TTE for start-ups in Disrupt, which will feature sessions dedicated to innovation. In addition, the 20 start-up exhibitors will have an opportunity to pitch their ideas to a Dragons’ Den-style panel in a series of interactive sessions in which the audience will vote for their
favourite idea and the winner will win some free mentoring, PR support and a stand
at TTE 2016.
Disrupt has been launched in association with Traveltech Lab, a joint venue between London &
Cunard celebrates 175th anniversary via social media
Cunard has launched a social media campaign to mark its 175th anniversary. The campaign is based around the sort of images that might have been taken on its ships in decades gone by had smartphones and the selfie phenomenon existed. The campaign is supporting a new animated timeline marking 175 years of ocean travel released on Cunard’s website this week. Cunard marketing director
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