ED’S LETTER Franchisor News
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Editor
Annie Blinkhorn t: 020 8394 5216 e:
annie.blinkhorn@vmgl.com
Deputy Editor Katie Shevlin t: 020 8394 5215 e:
katie.shevlin@
vmgl.com
Design Xevi Soler e:
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vmgl.com
Production Scott Newman e:
scott.newman@
vmgl.com
Advertising Annie Hogan t: 020 8394 5281 e:
annie.hogan@vmgl.com
Publishing Director Tracy Shah
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Printing The Manson Group
...I’m writing this editor’s letter on the day the news broke that Scotland will be staying firmly in the Union, so geography, territory and boundaries are very much on our collective minds!
hese concepts are also dear to the heart of the franchisor, being crucial as they are to successful franchising and a buoyant, happy network. One of the underplayed aspects, perhaps, of franchising as a business model is how it spreads commercial enterprise throughout regions bringing prosperity and employment across the country as, by and large, franchise brands and their offerings will find both potential franchisees and loyal customers in a diverse range of topography and demographic. Turn to page 16 for a take on contemporary territory planning.
T It’s not just the UK, of course – franchising is a global concept and
growing as a business model in new areas and industries all the time. As ever, we turn the spotlight overseas in this issue, this time to the conditions for franchising in Latin America (see page 32).
Published by:
The US is the original home to many an exported franchise brand not least Mr. Electric, Aire Serv and Rainbow International, which make up the Dwyer Group of franchise brands. I’m delighted that Dina Dwyer- Owens, CEO of the Dwyer Group (as well as being an author, the former chair of the International Franchising Association and taking part in Undercover Boss USA, phew!) gives us an insight into her experiences growing up in the industry, understanding the customer and maintaining a work-life balance.
So, whether you are at the beginning stages of growing your business or an established franchisor looking to expand further at home and away, there is plenty in this issue to inform, engage and occasionally entertain you!
www.yudu.com
Meet the team on the Franchise Information Point at The National Franchise Exhibition at Birmingham NEC on 3 & 4 October 2014
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www.franchisornews.co.uk
Annie Blinkhorn, Editor
annie.blinkhorn@vmgl.com
Drawing territories
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