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32


Franchising in Latin America


THIS ISSUE 4 Ed’s letter


Drawing territories


6 News Bluebird Care win award for e-learning programme


10 bfa news


Why membership is beneficial to your business


12 News focus British brands have cultural kudos


16 Cover story: Location, location, location


How to find the perfect place for your next franchise territory


20 Welcome to the future Interview with Frank Orchard, head of franchising for UK and Ireland at CeX


36 More than a woman International franchisor Dina Dwyer- Owens on the Dwyer empire


50 Final word


Corrine Sandler on the characteristics that make a true entrepreneur


INSIDE KNOWLEDGE 24 Show me the money


Cathryn Hayes on helping your new recruits obtain finance 28 Marketing advice


42 Communication is the key


Sally Anne Butters explains how to empower your franchisees for growth


42 Start talking


Derrick Simpson on preparing your franchisees to resell


REGULAR FEATURES


14 Expert advice clinic Your questions answered


32 Spotlight on... The Latin American markets


46 Supplier directory Franchise services listing


48 Movers & shakers Industry updates


Franchisor News | 3 2


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