BFANEWS
The British Franchise Association: membership benefits
A
s the organisation responsible for promoting and upholding good franchising practice, standards and ethics, there are numerous advantages to being a member
of the bfa. These begin with the credibility that comes with the authority to display the membership logo to prospective franchisees. There’s a lot more to it than that, however. Joining the bfa involves accreditation granted by measurement against a code of ethics, a process that not all franchisors automatically pass. For those that do, the range of benefits that they gain as a member – whether looking to grow their network, increase the company profile or gain new levels of insight and expertise – are substantial, and include:
Knowledge and skills
• Access invaluable knowledge-sharing and guidance through regular forums involving both experienced franchisors and professional experts in the sector
• Online and offline networking opportunities with a community of like-minded and supportive professionals • Attend regional and national events to gain insights into all aspects of improving your franchise, and the bfa annual conference, an unmissable part of the calendar • Gain access to the bfa’s Qualified Franchise Professional programme (QFP), with comprehensive training and know-how modules on all aspects of ethical franchising • Receive regular franchise technical bulletins on best practice and guidance for your business • Access exclusive training programmes and
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specialist seminars on core subjects • Benefit from the accreditation process, which can provide insight into many different areas of your franchise
Recruitment and support • Gain credibility from your bfa-accredited status and the ethics and standards with which it is associated • Receive prospective franchisee enquiries through your profile on the bfa website, which receives tens of thousands of hits per month and directs 150,000 visitors to our members’ websites every year • Help your franchisees secure finance, as the banks in the industry look positively on bfa-accredited brands • Access cost-effective dispute resolution procedures
• Membership support via the bfa head office and a dedicated business development manager • Exclusive business offers from the bfa’s brand partners, including preferential rates on insurance, territory mapping, branding and marketing, energy costs, and payroll and HR • Access discounted exhibition space at the bfa- accredited franchise exhibitions
• Receive discounted advertising in industry and national press
Increase brand awareness
• The bfa serves as the voice of franchising in the UK, with frequent requests for editorial content, case studies and advice, there are significant PR opportunities for members in the franchise press and wider media
• Submit news stories for inclusion on the bfa’s
website homepage, promotion through social media and in the bfa magazine, Newsline • Gain eligibility for the national Franchisor of the Year Awards and Franchisee of the Year Awards, which attract high-profile media attention and huge industry recognition • Get involved with proactive PR campaigns across various sectors and localities • Be considered for speaking opportunities across the UK at a variety of events • Place case studies on the bfa website for potential investors and media to see
Influencing and lobbying • The bfa’s committees and board of directors are elected from and by the membership – giving every ethical franchisor the chance to influence the future of UK franchising • Be part of the authoritative voice of franchising, lobbying UK and European governments in the interests of UK franchising
Franchisee membership
• Franchisees of bfa member brands are eligible to join the Association, providing a stronger, more powerful voice for the sector n
If you’re proud of your business and want to show off your ethical approach to franchising, then find out more about joining the bfa and the benefits it can provide for you and your franchisees: call the team on 01235 820 470 or email
mailroom@thebfa.org and we’ll arrange for someone to visit you and talk you through the process.
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