This page contains a Flash digital edition of a book.
LAUNCHPAD


Introducing the new Nike Vapor IronFranchise


Nike Golf has reimagined golf irons with the introduction of its new Vapor franchise – Vapor Pro, Vapor Pro Combo and Vapor Speed


N


ike Golf has introduced its new Vapor franchise – Vapor Pro, Vapor Pro Combo, and Vapor Speed.


The Vapor irons blend the detailed


craſtsmanship of Nike’s master club builder, Mike Taylor, the engineering expertise of The Oven and the imagination of Nike designers. The result is a family of irons featuring a pinnacle Nike innovation called Modern Muscle. Modern Muscle is a


modification of a standard muscle- back design that moves the iron’s centre of gravity to the centre of the clubface, craſted for more efficient and pure striking. This has already contributed to a major championship victory when Rory McIlroy put a prototype Vapor Pro Combo 2-iron (MM Proto) in the bag and went on to win the 2014 Open Championship.


While Rory was the first to win with Modern


Muscle in the bag, the innovation itself started with insights from Tiger Woods. “Our engineers and designers at The Oven


have been working with Tiger for quite some time to evolve this innovation and bring it to the golf athlete,” said Rob Arluna, Nike Golf’s Global Golf Club Business Director. “We started with the traditional blade and asked what could be done to enhance its performance and modernise the design while maintaining a traditional, pure look at address. Thanks to Tiger’s inspiration, coupled with Rory’s added insights, we made the Vapor Pro blades feel and perform better with a technology advantage over the traditional blade. We then extended that innovation and design to Vapor Pro Combo and Vapor Speed.” “Years back when we tested the parts


with adjusted weighting, I immediately noticed a more balanced feel and more consistent performance,” said Woods. “Working with the club team to bring this concept to life was a great experience.” “We were inspired by the fact that


traditional blades all look the same and challenged ourselves to rally around a big idea taken from Tiger’s insights,” said Nike Golf Design Director, Andrew Oldknow. “Our goal was to create a visual


look on the exterior of the club that defines what’s happening on the inside. Shiſting weight away from the heel of the club for a more precise centre of gravity is what defines Modern Muscle, and that is distinctly visible across the three iron designs.” With a modernised take on the classic


30 SGBGOLF


blade profile, the Vapor Pro is Nike Golf’s most precise iron to date. The Vapor Pro Combo has the clean lines and workability of a blade with the power of a distance iron – resulting in the ultimate blend of precision and power. The Vapor Speed delivers pure power for the golf athlete who wants maximum distance and forgiveness through the set.


The Nike Vapor name is featured in other


categories within Nike, including baseball and global football. The Vapor irons will be available from


January 31, 2015.


TECH SPEC: ❖ Craſted by master club maker- Mike Taylor


❖ Modern Muscle muscle-back design ❖ Modernised classic blade profile ❖ Pure look at address ❖ As used by Rory Mcllroy ❖ Available from January 31, 2015


www.nike.com/nikegolf


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48