FIELDREPORT
Ping find their range
Ping’s 2015 spring/summer collection represents the first European apparel direct from the brand. Global merchandise and strategic planning director Mike Forsey explains why the brand terminated a 10-year licensing arrangement, and details a fresh commitment to quality
attire, qualities prevalent in the new range; it’s also that the crisp, clean lines and balanced look of Ping Collection’s recently announced SS15 line-up seem to echo the attributes he infused into his golf clubs. For the past 10 years Ping Collection’s European clothing has been
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created under licence. Ping’s decision to end that arrangement and produce the garments themselves came last December, and follows a global trend – in fact due to contractual agreements America is now the only part of the world producing Ping Collection apparel under licence. “It fell into place when our European licensee Peter McGuigan told us he
intended to retire,” explains global merchandise and strategic planning director Mike Forsey. “At that stage we were looking at how we could grow from just a hard goods company into a total golf company. So it was a good bit of timing for us.” But as Forsey reveals, there was a little more to the decision than timing.
“There was perhaps a little inconsistency in what the consumer had been seeing from us in terms of product at retail. Our hard goods are all about what our brand stands for – technical innovation, premium performance,
14 SGBGOLF
t’s fair to say Karsten Solheim would have approved of the first European clothing collection produced by the company he founded. It’s not just that he was most oſten pictured in unfussy and undateable
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