SEPTEMBER 2014
THE EUROPEAN TRADE MAGAZINE
Issue No. 134 On the cover:Adams Golf
See pages 24 and 25 RANGEFINDERS PING SS LAUNCH PGAE EXCLUSIVE Contents FIRST WORDS Ryder Cup fever is starting to
build nicely with the captains having named their wildcard selections. Personally I think Paul McGinley has played it a little safe although it would’ve
taken a brave man not to have picked Ian Poulter and Lee Westwood! In the spirit of the Ryder Cup, we bring you an exclusive with Sven-Olof Karlsson, managing director of Abacus. With Abacus once again named as the Official Apparel Supplier to the European team, we are able to gain a fascinating insight into what makes the brand tick. Elsewhere, we start to have one eye on
Christmas and readers have the chance to win an Analysis Audit of their business courtesy of toinfinity, we have a fascinating insight into PING’s 2015 Spring/Range. Next month sees the return of our 2015
Spring/Summer Apparel Guide so suppliers, one final chance to submit your product entries!
Alex Fordham, managing editor Twitter: @SGBAlexFordham
Enjoy the issue. REGULARS
4 News Hi-Tec footwear launch for 2015- Lynx Golf joins TGI Golf- Foremost Trading Update
16Ecommerce Christmas
18 Front of Shop How poor is golf merchandising?
36 Showcase Rangefinders
46 Mulligan Golf’s Man in the Rough
FEATURES
12 PGAE Exclusive Coach & Player
14Duncan Lennard PING
20A Golfing Life Abacus
Media Partners
24Cover Story Adams
28 Retail Focus TGI
44 Review Adams
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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