ABOVE LEFT Up-to-date websites are a great shop window of
what you currently have to offer. Single page websites are a good starting point for breeders to start an online presence.
ABOVE RIGHT & RIGHT Social media sites, such as Facebook, are a great way to send an instant message to a receptive audience within seconds.
sale; or maybe embryos for sale – it all keeps your herd in the spotlight and costs nothing! Email to Holstein UK
news@holstein-uk.org to post onto their website’s news section, the website has 29,000 views a month on average so it is a great tool to keep your name in the public domain and remind people of your herd. • Up-to-date list of bulls, fresh heifers or embryos Heading to a show – in a clear format, type up a list of bulls available for sale and print off a few copies. • Use those free text bundles on your mobile contract
Just before a local club sale, bull sale or stock judging event, send a small quick text message stating who, what, when and where to previous buyers or customers – this will inform those potential buyers what you have to offer. This may also make past purchasers feel special as you have remembered them from a previous purchase! • Email previous customers
If you have no free texts – send an email. Collect previous stock enquirers email addresses. Again mention who, what, why and where and add a picture if possible. The perfect combination is a free text and an email! An important tip when composing emails and sending to many; put the email addresses in the Bcc address bar – this then allows the reader to think they are the only receiver of the email and the others are hidden keeping your email address database private. • Plan ahead!
Being organised and planning key events, shows, sales for your herd can allow these tips to be executed. For Example: 1 September: Post bull for sale on Facebook 3 September: Email Holstein UK a quick snippet of what you are selling and what makes the bull better than the rest – outstanding production, 1st
sire of his kind to sell (think of what the buyer wants - Feet & Legs, components etc). If you require additional help, call your Auctioneer who is selling and they will quickly drill down the unique selling points (USP’s). 8 September: Send text 10 September: Bull Sale
‘ ABOVE A coordinated stand helps enhance your herd’s look.
With more than 1 billion users, Facebook is the world’s largest social network. It’s FREE and easy to setup your own page
THE JOURNAL AUGUST 2014 29 ’
Photo by Cowsmo
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