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CLUB SETS


Setting the standard H


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PING I25 series To enhance performance with the i25 driver, fairway woods and hybrids, PING has engineered a shaft series that offers different profiles without al ering the club’s swingweight. Called PWR (Performance, Weighting, and Responsiveness), the shafts are matched to golfers by the weight and flex that fits the motion of their go swing and their shot profil . RRP: Driver: £345 Adjustable Fairway Wood: £220 Hybrid: £185 Irons: £90 per club (steel), £110 (graphite) www.ping.com


SPORTS MARKETING SURVEYS INC. are the Official Equipment Census Providers to the European Tour, recording all equipment (clubs, shaſts, grips, balls, shoes, bags) on the first day at every European Tour event.


ybrid/Utility Iron usage continues to rise at the expense of driving irons (1 and 2 irons) with an average of 1.03 hybrids/utility irons per player, per event compared to only 0.07 driving irons. A decade ago, professionals on the European Tour were more likely to have a driving iron in their bag than a hybrid/utility club.


Phil Mickelson proved you didn’t need to have a driver in your bag to win a Major, omitting the club during the 2013 Open Championship, whilst throughout the season there were four occasions where a professional put two drivers in their bag. Finally, whilst the largest manufacturers dominated in terms of the number of players using their equipment, it is clear that there is still a lot of variety in the professional game with 22 different brands (not models) of drivers in play in at least one event, 31 brands of irons, and 38 brands of putters!


JOHN LETTERS Master Model There are over 100 pieces of this range in use on the European Seniors Tour all unpaid. Full custom-fitting options a e available across the range. RRP: Driver: £249 Fairways: £179 Irons: £599 www.johnletters.com


SGBGOLF


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