FEBRUARY 2014
THE EUROPEAN TRADE MAGAZINE
Issue No. 127 On the cover:MD Golf's Superstrong Just Got Stronger.
SHOWCASE: GLOVES PGA MERCHANDISE SHOW REVIEW TGI GOLF
*2014 EQUIPMENT GUIDE INCLUDED Contents FIRST WORDS
It was a pleasure to be at the TGI Golf Awards Night at the Marriott Worsley Park recently. The event, which included a special message from Henrik Stenson, showcased many positives within the industry and you could really tell how much it meant to each award winner with even a few individuals shedding the odd tear! This month Duncan Lennard speaks to TGI on their recent social media initiative. With many consumers becoming more technology-savvy, the importance of keeping members up to date
with essential information has never been so important. Check out the article on page 12 for some excellent tips. This month we also showcase the latest gloves on the market; we sent Paul Trow to find out all the gossip stateside at the PGA Merchandise Show and we have our annual 2014 Equipment Guide included inside.
Enjoy the issue.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
REGULARS
7 News Andy Carlton voted as TGI Golf Partner of the Year- Lynx, giving graduates a chance- EGCOA Update
8 Front of Shop E-Commerce: the irresistible force?
9 Launch Pad. GRIPPP glove
16 News Water at the core for Bridgestone- Callaway launches soſtest ever golf ball- Motocaddy launches Easilock technology
26Muligan Golf’s Man in the Rough
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646
Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159
Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105
Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
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Circulation: Capsule Publishing Services
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
SGBGOLF 3 FEATURES
4 PGA Merchandise Show review Paul Trow reviews the 2014 edition of the show
12 Field Report Duncan Lennard on TGI
20 Showcase Gloves
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