The European Trade Magazine
First Words
Welcome to the third instalment of the annual SGB Golf Equipment Guide.
Richard Payne analyses when the golf season officially starts and how the trade can react as a result.
I Carly Frost also offers a women’s perspective, an area with real
potential to increase profits. We have doubled the number of brands showcased in the guide
and so we are confident this edition is a fair reflection of the equipment on the market and the options available at your disposal. With many brands showcasing their products for the first time at Orlando, we felt the Guide would serve the trade far more effectively in February.
We hope you enjoy our 2014 Guide.
ALEX FORDHAM, MANAGING EDITOR TWITTER: @SGBAlexFordham
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646
Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159
Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions
Circulation: Capsule Publishing Services
datateam@capsule-group.com
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
t’s a pleasure to call upon Sports Marketing Surveys Inc. for their regular analysis on the European golf market. This year SMS Inc.’s
Contents 4 CLUB SETS
8 WOMEN’S EQUIPMENT: GET ‘FEMALE SAVVY’ FOR INCREASED SALES BY CARLY FROST
9 ACCESSORIES 10 WEDGES
12 SPECIAL REPORT: SPORTS MARKETING SURVEYS INC. ON WHEN THE TRADE SHOULD BE ACTIVATING THEIR 2014 STRATEGY
13 PUTTERS 14 BALLS
16 CASE STUDY GREEN GRASS RETAILING
18 BAGS 20 TROLLEYS
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