Technology WHAT’S ON AT WTM
10.30-11.20AM –WTM TRAVEL PERSPECTIVE SESSION: KEYNOTE: GOOGLE AND TRAVEL, SHARING BEST PRACTICE Sarah McDonald, Google’s industry head, tour operators, gives the lowdown on the company’s Flight Search and Hotel Finder products, and talks about how travel companies and tourism organisations take advantage of Google+, YouTube and Maps. WTM Knowledge Theatre (GV750)
1030-11.15AM – CONNECTED HOLIDAY MAKERS: THE EVOLVING ROLE OF DIGITAL IN THE END TO END TRAVEL CYCLE Travel Tech Theatre (TT185)
11.20AM-12PM –WTM TRAVEL PERSPECTIVE: KEYNOTE: THE FUTURE OF ONLINE PUBLISHING Former WordPress user designer John O'Nolan talks about his experience going from building blogs for Virgin Atlantic and easyJet to raising $300,000 to create Ghost – a new blogging platform. WTM Knowledge Theatre (GV750)
11.30AM-12.15PM – BIG DATA: USING TRAVEL INTENT TO ENGAGE ACTIVE CONSUMERS Travel Tech Theatre (TT185)
12-12.30PM –WTM TRAVEL PERSPECTIVE SESSION: HOW TO CREATE A TRAVEL START-UP WTM Knowledge Theatre (GV750)
12.30-1.15PM – PHOCUSWRIGHT PRESENTS: 2013 TRAVEL TECHNOLOGY TRENDS South Gallery Rooms 23 & 24
1-3PM – BOURNEMOUTH UNIVERSITY TOURISM FUTURES FORUM @ WTM2013 South Gallery Rooms 25 & 26
1.30-2.15PM – SILVERPOP SEMINAR SESSION Travel Tech Theatre (TT185)
2-3PM –WTM TBU SESSION: REVEAL THE DIGITAL RACONTEUR IN YOU! Travel bloggers and content creators on how they became digital storytellers South Gallery Rooms 19-22
3.15-4.15PM –WTM TBU SESSION: CREATING THE CONTENT TRAVELLERS WANT TO READ South Gallery Rooms 19-22
n For more sessions and seminars, go to
wtmlondon.com
26 06.11.2013
About Travel Perspective
Travel Perspective is a social and digital consultancy run by Steve Keenan and Mark Frary (above). Keenan and Frary previously worked for The Times and Sunday Timesin travel. They launched Travel Perspective to help travel companies with their social and digital marketing strategies. This is the third year that the pair have collaborated with WTM and have curated content for three days, compared with two last year. They have secured speakers from the likes of Facebook, Google and TripAdvisor, as well as what they call the “cream of digital travel”. n
travelperspective.co.uk
travel technology stream has its own event within WTM and it seemed a logical step to include something interesting for travel technology start-ups, one of the most innovative and dynamic parts of the travel industry. The pace of innovation has changed rapidly in recent years, largely because of the internet. Web technology has made start-ups easy to establish,
Keeping it fresh T
Mark Frary, of social media and digital consultancy Travel Perspective, is set to chair the WTM Fresh competition session today. Here he explains how the idea came about as the panel looks for ‘the next Twitter’
he idea for WTM Fresh arose during the early planning meetings for this year’s Travel Tech Show at WTM. This year the
market and scale to serve millions of people around the world, even while retaining a small team. You just have to look at Twitter to see this. It had eight employees in 2008, 29 in 2009, 130 in 2010, 350 in 2011 and 900 in 2012. But by the time it had 900 employees, it had 140 million users. Twitter’s recent Initial Public Offering is
the dream of every technology start-up – the payday for the founders to compensate for the lack of sleep and family life and payback time for those venture capitalists and angel investors who chipped in and who believed in the founders’ business concept.
Pitch to win Today’s competition will see six travel technology companies (less than a year old) compete for a £5,000 prize, courtesy of sponsor Sabre Travel Network, and mentoring from members of the panel. The winning pitch will also have access to a range of travel APIs through our technology partners. We are lucky to have pulled
together a very experienced panel of judges for this. What this panel, chaired by myself, will be looking for is a start-up that solves an
existing problem; has a viable business model; and a team that has the skills and vision to make it reality. They are also looking for innovative ideas that have not been tried a thousand times. We have chosen to focus in this first year on trip inspiration and travel planning, as we believe this is an area that has not yet been cracked. Yes, there are companies doing it but we don’t believe anyone has yet created the perfect solution and found a way to
marry inspiration with the journey towards booking. The panel will not
take prisoners. They have seen enough start- ups to know what is a pipe-dream and what could be the next big thing. Teams will have just five minutes to impress, based on the idea that any business should be able to communicate the essence of what they do to potential investors and customers in the time it takes to travel between the floors of a building. If successful, the
start-up that wins the WTM Fresh competition could very well become the next Twitter.
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