ED’S LETTER Franchisor News
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Willkommen, Bienvenue, Welcome…
...to the international issue of Franchisor News with a spotlight on Russia and a feature on established and emerging names in international franchising. You’ll also find essential information for creating relationships with overseas consultants and providers.
reach of online communications or by the fact that a McDonald’s or Coca-Cola logo could probably now be recognised in places otherwise untouched by a consumer culture. So in this overseas special there’s plenty for franchisors looking to expand their network beyond the UK or those abroad wishing to bring their business here. The latter interest is also refl ected strongly at this year’s National Franchise Exhibition by the number of serious-contender international brand names in attendance at the event bringing their plans to break into the British market.
T Published by: Annie Blinkhorn, Editor Digital sponsor:
www.yudu.com Meet the team on the
Franchise Information Point at The National Franchise Exhibition, Birmingham NEC, 4 & 5 October 2013
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www.franchisornews.co.uk So, whether you picked this copy of Franchisor News up at the NEC
or received it at home or the offi ce – look out of the window… the world’s your oyster!
he news pages carry items dedicated to activity between UK franchisors and overseas brands and business interests. If any conclusions are to be drawn from this coverage, it’s that the (somewhat clichéd) image of the global ‘village’, and it being an increasingly ‘small world’, in which to trade at least, is truer than ever.
The nations are increasingly connected, whether by the almost total
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