CONTENTS 14


Spotlight on Russia


THIS ISSUE 4 Ed’s letter


The world has opened up 6 News A milestone for VMG 9 bfa news Upholding the standards INSIDE KNOWLEDGE


18 Marketing advice How to exhibit successfully


25 Advice


Stuart Lee on the advantages of territory mapping


REGULAR FEATURES 10 Franchise clinic


Experts answer your questions


12 Special feature Our international partners


14 Spotlight on An analysis of the Russian market


37 Supplier directory Need a lawyer, accountant or service provider?


38 Movers & shakers Latest promotions


12


Take the world by storm


26


7


News Franchisor News | 3


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