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MAINFEATURE


All the world’s a stage


t des moditate a idundi odi optation cones et quasper eptatus con essit, omni dessitatur, tenti beate commolenis arum invelit, omnis eos aut andaerum


O


f all the goals a franchisor might hold – if they have not yet achieved it – international expansion must be the ultimate ambition. Growing a business through the franchise


model is a strategy that can be applied to 12 | www.franchisornews.co.uk


any currently accessible marketplace and culture. Exciting news and future opportunities ahead are announced by organisers of The Franchise Exhibitions, Venture Marketing Group (VMG). Not only has The British & International Franchise Exhibition (London’s Olympia, Friday 14 and Saturday 15 March 2014) been granted


Trade Fair Certifi cation by the US Department of Commerce, marking a strengthening in the relationship between the US and the UK franchise industry (for full story, see page 8), but VMG also announces its International Partners Programme to benefi t franchisors both home and abroad.


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