SOFTWARE MANAGEMENT FEATURE
Security worries
Another common worry of franchisors is the security of their business data. Having this data in one secure place, which is fully backed up, means they can maximise on commercial opportunities as they arise. With XEUS franchise management software, its cloud-based technology means the business can quickly start all over again should the worst happen. It ensures business continuity isn’t hampered in any way as customer, operations, billing and invoicing information are backed up in the cloud and restored from there. Cloud technology has been a hot topic
recently and does offer impressive benefits to franchise networks of all shapes and sizes. Its security and back-up and restore features are very attractive, but it’s not only data loss that franchisors consider here. A cloud-based system also offers a more seamless solution to the issue of franchisee succession. For example, if a franchisor needs to take a franchise back under central control, the cloud-based system has all the crucial business data in one place on a system that is consistent throughout the business. This avoids frustrating and expensive delays, such as the successor franchisee having to wait for the vital data to come through from their predecessor. XEUS in particular offers another key benefit for franchisors when it comes to granting and
“ Plug and Play use XEUS to manage their business
restricting access to the system. Access rights can be tailored to different franchisee levels, requirements and needs. At the same time it also gives the franchisor complete visibility of the franchisee’s contacts, prospects, customers, sales pipeline, invoices, payments received and puts control in their hands to revoke access to the systems should they ever need to.
Attracting new franchisees to grow the business Growing a franchise network can be an expensive process. It takes a huge amount of investment, not only in marketing at exhibitions and in magazines – but also in terms of a franchisor’s time. The slicker and more effective the franchise operation, the more people will be attracted to it. Opting into a franchise carries a degree of risk like any other business venture. The more secure and credible the franchise network appears and the more supportive its systems, processes, training and resources are, then it is more likely
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that potential franchisees will be attracted to it. A business’s franchise software systems will be one of the aspects that the prospective franchisee assesses. They will be looking to see what value the system adds to the operation. Good software is often an important factor in the franchisee purchasing criteria. It can help differentiate this particular franchise from another, or even establish a barrier to entry in the market if the prospective franchisee is considering going it alone and establishing themselves as a competitor. In trying to recruit franchisees, the ability to demonstrate the franchise’s slick software and processes can prove a huge selling point and should be part of the recruitment process. It enables people to fully evaluate and really buy into the opportunity. Being able to view the franchise’s systems will provide much reassurance that this business is established, credible, successful and supportive of franchisees’ efforts. In short, it can give a real, competitive advantage over rival franchises operating in the same sector.
Franchisor News Advertorial Feature | 27
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