business2business Middle Eastern launch
Crystal Clear has launched its new LiftAway theYears at-home beauty device in theMiddle East and NorthAfrica.
The product was launched on Dubai’s CitrussTV, the world’s onlyArabic home shopping network, by Crystal Clear International SalesManager, Cerys Millington. It uses sonic technology with gentle vibration to exercise the facial muscles while an intense anti-ageing serumis delivered through a roller ball tip, toning and tightening the skin.
“We are thrilled to be working with CitrussTV to offer LiftAway theYears.We are sure that it will be as enthusiastically received in theMiddle East and North Africa as it has been in the UK and Europe,” Cerys told us.
Supporting aesthetic campaign
LPG Endermologie has aligned itself with the #TakeaGoodLook campaign, an initiative launched byMarie Clairemagazine to raise awareness of the implications of the growing unregulated aesthetic industry.
The #TakeAGoodLook initiative demands better training for practitioners, a register for procedures and for women to be better informed and offered victim support as well as a ban on advertising thatmay influence vulnerable women.
Edouard Hastings, UK SalesManager for LPG says: “We strongly support the #TakeaGoodLook campaign, and would urge women to fully research all their options before deciding on any cosmetic procedure.”
Wahanda appointments
Beauty and wellness onlinemarketplaceWahanda has appointed Klaus Nyengaard as Chairman and ChrisWood as Chief Commercial Officer.
Having generated food orders worthmore than $1 billion for JustEat’s restaurant partners in 13 countries, Klaus Nyengaard will apply his substantial experience in onlinemarketplaces to the health and beauty sector. ChrisWood brings a wealth of experience fromhis time asMD atToptable,Wahanda’s counterpart in the restaurant industry.
Crystal Clear International SalesManager CerysMillington (right) on setwith Citruss TV lead presenter RaniaMagdy.
Realwomen to front tan campaign
This Summer, tanning brand Fake Bake launched their RealWomen competition, looking for six real women to represent their six different shades of fake tan in their new season campaign.
SamFaiers fromTOWIE and Big Brother’s Josie Gibson were invited to join a beauty journalist along with Fake Bake consultant Sandra Mclumpha on the judging panel.
“It is great to be part of this initiative. I love that Fake Bake have taken the RealWomen style comp one step further so it is not just based on looks but about these women’s stories and their strength, and formany their determination in the face of adversity!” said SamFaiers.
CEO and founder ofWahanda, Lopo Champalimaud comments: “We’re really excited about the addition of Klaus and Chris to theWahanda team. Both have proved to offer a dynamic, creative, forward-thinking approach to the digital sector and have the ability to add real value to health and beauty businesses.”
22 GUILD NEWS
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