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salonmanagement software


view the business’ schedule on-screen, searching for the free appointments slots available and subsequently booking clients in with ease. Clear, concise and organised, the virtual calendar can be specifically tailored to show individual therapist and treatment room availability. Through this system you’ll also be able to perform such tasks as browsing through a client’s history, bringing up relevant information regarding their past appointments and treatments within just a few short moments.


Another feature provided by salon software is the ability to view reports and analyse data, allowing you to keep track on various aspects of the business. This is a great time-saving tool and can help you decide on the things that are working for your venture, or where you could strive to make improvements. Report functions include the monitoring of stock and retail item sales, managing client reward point schemes, advertising campaigns, gift vouchers plus much more.


In the current climate, promoting your beauty business in the right way is essential to its survival, so it’s crucial that you get word circulating in your area in order to target both your existing and potential clientele. From exclusive offers and special events, to raising the profile of new product and treatment additions to your menu, salon software can facilitate with the marketing of your services.


A great form of communication between yourself and your clients is via such methods as email or SMS. If your client has happily consented to being contacted through this process, you can employ your software to perform regular tasks such as sending out appointment reminders and booking confirmations alongside any updates about forthcoming discounts and promotions.


For example, Jelly Software has recently launched a new text marketing software entitled Hello! Jelly, which is aimed at businesses that want to send low cost, regular, bulk text message campaigns. Customer names and mobile numbers can be imported from Excel or .CSV files in seconds, and then grouped so text campaigns can be targeted and sent to relevant audiences i.e.VIP customers, different age ranges, male clients, students etc.All responses can then be viewed in the Hello! inbox and it automatically unsubscribes customers who send ‘STOP’ requests. Through Hello! Jelly, salons can send up to 5,000 text messages every month at a cost that equates to less than 1p per text.


working together


With the new wave of technology inmind, the latest incarnations ofmanagement software packages have been to designed to ensure that users can access and control business data fromamultitude of different locations, working in harmony not only with the traditional PC but with smartphones and computer tablets.


For any therapist on-the-go, investing in a mobile device and the correct salon software wouldmean the ability tomanage business operations literally fromthe palmof their hand, regardless of their whereabouts. For salons and Spas, a smartphone or tablet could be introduced alongside themain ‘front of house’ computer.Therapists could transport such a device around their work station, taking it fromarea to area as required.They would be able to check their own schedules, update records and generate client prescriptions, all without the need of returning to the reception area.


TheMyGenius client consultation feature fromSalonGenius has been updated to include the ability for employees to offer clients ‘at-seat’ consultations using any web enabled tablet or smartphone device, and based on the results, prescribe appropriate services and products.


The new feature offers the ability to design and implement a series of consultation templates.When executed by trained staff with the customer in question, the results can then be emailed directly to the client or printed out at the reception area.This information is then stored and can be recalled by the salon at any time to ensure that therapists are constantly aware of their client’s requirements, the last treatment performed, products used and retail homecare products recommended and/or purchased.


MyGenuis software also enables individual salonmembers to access their own booking column using their own tablet or smartphone. The unique personal access software allows salon staff to view their up-coming appointments and analyse and amend client histories using their own hand held device without having to leave their station or interrupting the receptionist. It can also help withmanaging their time slotsmore accurately by giving thema real time picture of their day ahead, thereforeminimising delays and reducing client waiting time, in order to improve overall salon efficiency.


‘app-py’ times


It’s also worth remembering that a large proportion of your clients, and indeedmany potential customers, are in possession of their own smartphone or tablet.They can search and access information regarding your beauty


services whether at work, home or play, so why not consider the ways in which you can tap into this area also.


“Alongside using your salonmanagement


software, we highly recommend getting your own smartphone app,” comments Katie Slater ofMediaApps, who specialise in high- function bespoke smartphone apps for beauty salons and Spas. “Your clients can download it for free and it is super-simple to use.


“It’s a slick and fast way to find out opening times, treatments and prices plus customers can collect digital loyalty stamps each time they visit to receive incentives and rewards. You also have the opportunity to engage instantly with customers via socialmedia, ensuring you can reward and communicate with clients quickly and easily.This will keep themcoming back time and time again,” adds Katie. “An app ensures that yourmarketing messages, discounts and offers are always given priority in the end-users everyday life.”


Before investing in any formofmobile device or salon software,make sure you shop around.Whatever your final decision, both products ultimately have to work for you and fully serve your business’ needs.Most companies behind salonmanagement software have a dedicated teamof experienced and knowledgeable staff on-hand to answer any queries and talk you through your options.Training too is often provided upon purchase in order to equip both you and your staff with the expertise they need to navigate around the systemand get themost out of the new technology.


Formore information: Jelly Software


MediaApps SalonGenius


0844 870 0008 0870 443 1085 0871 424 0151


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