contents 85 The Longest Day

250 individual testing sites. Close to 150,000 registrants. Political unrest and upheaval. It’s all part of the Chartered Financial

Analyst exam — administered by the CFA Institute during one intense, time-zone- spanning 24-hour period. Molly Brennan

91 BOOKINGS Walk Signal

A prominent urban planner talks about the new mandate for walkable cities

— and the role that well-planned convention centers

and the meetings industry can play in creating them. Barbara Palmer

15 Departments

PLENARY The Calgary Stampede, after the flood. Pre Con: North American Spine Society. Post Con: American Occupational Therapists Association. The Intersection: Virtual realities. Room Set: The logo’s the thing. Plus: UIA’s 2012 rankings; George Aguel, still Orlando after all these years; Convene On Site.

32 GIVING BACK

The Spark After the Storm Sarah Beauchamp

Special Section

PCMA PARTNERS Working together to create meetings education

98 Austin Boston

99 Freeman Presentation Management IMEX America Katie Kervin

33 MEETING MANAGEMENT Does Anyone Actually Decide Anything by Consensus? Victoria Ruttenberg

34 ONLINE

Resonating With Members Michelle Russell

36 FORWARD THINKING The Two P’s and Your Attendees Dave Lutz, CMP

37

INNOVATIVE MEETINGS 99 Percent Perspiration Katie Kervin

40 WORKING SMARTER On Your Radar Barbara Palmer

104 THERE’S A MEETING FOR THAT

Really Really Real Christopher Durso

7 8

ALSO IN THIS ISSUE Comments

Behind the Scenes

10 To the Point 12 PCMA Today 14

Planner’s Notebook 102 Advertiser Index

August 2013 Volume 27, Issue 8

Out of the park at Cleveland’s

Progressive Field, p. 20.

PCMA Convene (USPS 25438) is published 12 times per year. © Copyright 2013 by the Professional Convention Management Association. POSTMASTER: Send address changes to PCMA Convene, 35 East Wacker Drive, Suite 500, Chicago, IL 60601. PCMA Convene is the oficial magazine of the Professional Convention Management Association, an international nonprofit organization of meeting professionals. Members receive PCMA Convene as a membership benefit, paid by membership dues. Nonmembers may subscribe to PCMA Convene for $50 annually; international nonmembers for $99 annually. Periodicals postage paid in Chicago, IL, and at additional mailing ofices.

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4 PCMA CONVENE AUGUST 2013

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