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MAY 2013 |www.opp-connect.com


Editor’s letter • John Howell ✆ +44 (0)203 540 2225 john.howell@opp-connect.com | 05


HEAD OFFICE 15 Little Green Richmond TW9 1QH ✆ +44 (0)203 540 2222 www.opp-connect.com


EDITORIAL Editorial Director John Howell ✆ +44 (0)203 540 2225 john.howell@opp-connect.com


International property reporter Francine Carrel ✆ +44 (0)203 540 2221 francine.carrel@opp-connect.com


Editorial assistant Candice Ritchie ✆ +44 (0)203 540 2221 candice.ritchie@opp-connect.com


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Sales consultants Anthony Hurley ✆ +44 (0)203 540 2216 anthony.hurley@opp-connect.com


Alex Martin ✆ +44 (0)203 540 2229 alex.martin@opp-connect.com


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Mina Mu ✆ +44 (0)203 540 2223


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PUBLISHED BY OPP Media, part of RGG Ltd Chief Executive Xavier Wiggins ✆ +44 (0)203 540 2222 xavier.wiggins@opp-connect.com


Group editor John Howell


in March & April - MIPIM, Moscow International Property Show, Beijing Overseas Property & Investment Show, London’s A Place in the Sun Live and many more. This year’s round of shows seems to have been successful. Certainly, the ones I attended were


M


busy and exhibitors spoke of real interest from real buyers, not tyre kickers. Most of the exhibitors left confi dent and enthusiastic about the future. They felt that the shows gave further evidence that the corner had, at last, been turned. Here at OPP we believe that shows and exhibitions - the right shows and exhibitions, chosen to match your product and your needs - can be great marketing tools and brand builders. They can also be great places to network and do business, even if you don’t want to exhibit.


This is why we have focused on exhibitions over the last couple of months and why we bring you a bumper round up of show reviews in


any of the world’s most important international property events take place


Building for a brighter future


How do you predict the future of our industry? Many look no further than the success or failure of April’s property shows.


the “Wish You Were There” section of OPP on pages 38-46.


So strong is our belief in shows working out as great marketing and sales tools, that we have asked a group of fi rst time exhibitors to tell us their experience: was it worthwhile, what have they learned, what are their top tips for others thinking of doing the same. See pages 10-11.


It is also why we have decided that - as part of the revamped OPP due to be launched next month - we are going to try to help you work out which events are likely to suit you best. A new and regular column will draw your attention to upcoming shows and exhibitions, telling you what they have on offer and what people thought of the event in earlier years. In November, we will also produce a comprehensive list of events around the world - The OPP Guide to Shows & Events 2014 - so that you can fi ght for a budget to attend them next year. This will also be available all year round on OPP Connect - www. opp-connect.com. Incidentally, if you haven’t visited OPP Connect recently, you will fi nd it much improved and it will get even better when we launch OPP Connect v2 later this year. Register now whilst it’s still free! Talking of shows, our regular


readers might remember that, back in January, I visited the Inman Real Estate Connect conference in New York - and that I was mightily impressed by it. July means Inman San Francisco. Read about this unique conference and why you should attend on pages 46-47 - and, no, I don’t earn commission by promoting it! In fact, we have negotiated a special deal for OPP readers who have not previously visited Inman Real Estate Connect. Talking of confi dence, another thing generating this is the return of the cranes. In most of the world’s vacation and retirement markets there has been


no sign of construction for the last few years. Developers didn’t see a market. They had huge volumes of unsold inventory and the banks wouldn’t lend either to them or to buyers. They spent 100% of their time on survival, not on planning or building new projects. This has changed. We are receiving reports form all over the world that the cranes are back: that developers are again constructing and that the public is ready to buy this new product. See pages 13-14.


This is, perhaps and in part,


because - in most places - the developers seem to have learned from previous mistakes. They are building better design and better quality at a better price - and they are not asking people to pay large parts of that price up-front.


Interestingly, several of these developers have told us that what is different this year from last, is the level of confi dence amongst buyers. The buyers have had money over the last few years but they were not prepared to spend it in case they lost their job. Now they are prepared to do so. Confi dence is a strange thing. It can be killed without obvious cause and it can fl ourish when there is little evidence to suggest a rosy future. The world still looks to me (someone always accused of excessive optimism) to be a pretty bleak place with lots of trouble on the horizon but, if the great buying public is up for it, lets get building. But, please, let’s not go mad.


Let’s not build tens of thousands of houses on the basis of a few good week’s sales. We know where that leads us. Finally, next month sees the launch of our new OPP South-East Asia. The editorial team will be giving


OPP magazine readers insight into what is really going on there. Let’s meet again next month in the shiny, new OPP magazine.


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