O
f all the acts on Crosstown Rebels, rather than one of its more long- standing crew-members, it looks like Infinity Ink could be the first
to crossover from underground anthem creators to potential dance-pop contenders, walloping themselves a home run off the very first pitch. Luca C and Ali Love — who has his own solo album out on Crosstown later this year — have been best friends for years, over a decade in fact, after meeting while out clubbing in Shoreditch, East London. Theirs is a story of much-tangled cross-pollination around the London dance music scene. Love has recorded prolifically, guesting with the likes of the Chemical Brothers and Justice, as well as various incarnations of his own, including having signed to Steve Aoki’s EDM behemoth Dim Mak in the US. Luca Cazal, meanwhile, is known for his sturdy work with Brigante on Southern Fried. Both are also members of Hot Natured with Lee Foss and Jamie Jones.
It’s hard to give a birth date with any degree of accuracy for their Infinity Ink project — named after a factory Love saw in Moldova emblazoned ‘Infinity Inc’ — since the pair have been making music more
or less since they met. They even formed a folk group together for a while called The Benedictions. But for ease of chronology, they released the single ‘Games’ on Hot Creations late 2011, and then solidified the outfit in July last year when the pair penned the anthemic ‘Infinity’, a deceptively simple, robotic groove with a spooky, sing-a-long vocal from Love. Since then, things have gone a little bit crazy. It’s gone to No.2 and scooped platinum sales in the national charts in Belgium, and has leaked into the national charts in France and Germany. The video has several million views on YouTube and now it’s been licensed by Pete Tong (a man who knows a thing or two about how to make hits in dance music) to the re-invigorated FFRR with a view to sending it into the stratosphere.
“I’m still trying to work out how it happened,” laughs Milan-born Luca. “But I’m really happy about it. It was the one track that only took three hours to put together.” “I could sense it was going to be a big one,” says Lazarus of the track. “So I sat on it for six months to make sure I timed it right. Every time I’d hear it out, it would get the most incredible reaction. And somehow it just managed to do that thing that some records end up doing. There’s no rhyme or reason to it, you can’t really explain it, it just takes on a life of its own. 10 years after starting the label and we have this massive hit, it all feels like it’s been worth it.”
“Crosstown is like a family, you know?” continues Luca. “It’s just a fact. It’s how it is. It’s a great place to be. After years of working hard and ups and downs, I’m finally in a position where I can decide where in the world I want to live and what I want to do. It’s a lucky position to be in.” Indeed it is...
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