T SHIRTS
Polyester tees take off with AWDis taking the lead A
WDis Cool has been around for just over two years and the T shirts in the range have become much copied benchmarks in the industry.
COOL: Kids’ basic T by AWDis Cool.
Launched initially with one unisex style in 30 colours, the biggest polyester offer in the land, the collection now features six designs. The basic T is available in Unisex, Ladiesʼ and Kidsʼ versions with a Long Sleeve version available in a limited colour range while the Contrast Cool T is available in Unisex 15 colours and Kids 10 colours, all matching their Just Hoods counterparts. All six styles offer excellent fit and the extremely comfortable 140 gsm inherently wicking Neoteric textured polyester performs extremely well for a standard ʻbirdeyeʼ fabric construction. We predicted that polyester would be the biggest growth area in promotional clothing and that has definitely proved to be the case with AWDis Cool being in the vanguard,
perfect for screen and transfer printing or embroidery. In 2012 AWDis also launched the sublimation specific T shirt under the Just Sub by AWDis brand. Perhaps even softer than AWDis Cool, Just Sub feels like cotton with its 185gsm jersey knit fabric that under the higher temperatures required for sublimation printing exhibits minimal marking, which all but disappears after steaming or washing.
The permanence, infinite variety and brightness of the colours offered by sublimation printing make this potentially one of the fastest growing future sectors in the printwear business. AWDis Cool and Just Sub by AWDis are available from PenCarrie 0800 252248; Prestige Leisure UK 0800 652 1234; Ralawise 08002 212 180 and Ralawise Ireland 1 800 599 599. n For more information visit
www.awdis.co.uk and
www.justsubbyawdis.com
The ultimate in co-ordination, quality and fit... T
he Finden+Hales teamwear T shirt range has been developed to offer customers the potential for a more individual team look. The increase in popularity of technical fabric T shirts is an indication of the direction the market has moved in and Finden+Hales has plenty to offer in menʼs and ladiesʼ styles and in two weights – the Piped Performance Ts (LV270/LV271) and LV273 in CoolPlus 210g pique, or in a lighter weight jersey, Team Ts LV251 the LV250.
Made in Coolplus polyester which offers moisture wicking, these easy
care styles have quick dry properties to keep the wearer fresh, cool and comfortable.
Each garment offers a sports fit with bold colour blocking and white piping. Finden+Hales have a full range of
Teamwear T shirts fully coordinated across menʼs (LV202), ladiesʼ (LV206) and kids (LV203). n For more information or to receive or download one of the new brochures visit
www.findenandhales.com All products are available from PenCarrie 0800 252 248, Prestige Leisure 0800 652 1234 or Ralawise 0800 212 180.
Looking good for ladiesʼ Ts from Fruit of the Loom F
LV250/LV251
ruit of the Loom began the year with two new ladies T shirt styles, plus improved fits, new necklines and extra sizing across its entire ladiesʼ T shirt range.
FIT FOR PURPOSE: The new Lady-Fit Performance T heads up the collection.
| 50 | March 2013
Heading up the collection is the Lady-Fit Performance T. This 100% polyester (140gm/m²), moisture-control T shirt is specially designed for high exertion activities. Featuring a textured face, it provides excellent moisture wicking and quick dry capabilities. Raglan sleeves with cover stitch detail on the seams, printed back neck labels and feminine shaped side seams, all combine to create a T shirt ideal for sports, outdoor leisure and workwear. Sizing is from XS – XXL and coordinating Menʼs and Kids Performance Ts are also available. The Lady-Fit Valueweight Vest is another great addition in the brandʼs 100% cotton Belcoro yarn. It has a flattering neckline with self-fabric binding, shaped side seams and a fine knit gauge (28gg) for enhanced printability. As well as new styles Fruit of the Loom has also updated and enhanced all of its existing ladies T shirts. For example the Lady-Fit Valueweight T has a completely new neckline, which is lower and more flattering. n For more information call 01952 682900, email
cust_enquiry@fotlinc.com or visit
www.fruitoftheloom.co.uk
www.printwearandpromotion.co.uk
FRUIT OF THE LOOM
AWDIS
FINDEN+HALES
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