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SCHOOLWEAR


Be seen and stay warm in new Beechfield beanie B


eechfieldʼs new B446b Junior Enhanced-Viz Thinsulate Beanie is destined to become a schoolwear stalwart.


The new design ticks all the right boxes for comfort, safety, affordability and decoration potential. One of its many standout features is its Enhanced-Viz stripe (comprising retro- reflective threads), which increases child safety by making any pupil wearing a B446b clearly visible in vehiclesʼ headlights, at night and in dim conditions.


The new style is made from comfortable 100% Soft Touch Acrylic fabric, which is complemented by a Thinsulate lining. This fabric combination gives the B446b exceptional insulation properties and will keep young heads warm in the coldest climes.


The double layer knit beanie has a ribbed crown to ensure that its one- size design provides a snug fit across most childrenʼs head sizes. However, as with all of its headwear styles, Beechfield kept the garment decoratorʼs requirements front of mind throughout the product design process; thus, the B446b has a non- ribbed cuff (turn-up) to facilitate easy,


TOP CHOICE: Beechfield’s B446b in bright royal and classic red.


high quality decoration.


“The B446b is a welcome addition to our Junior range and will be an especially attractive choice for both schools and parents on account of its Enhanced-Viz stripe and Thinsulate lining. Weʼre confident that it will strengthen our customersʼ product offerings and help them to win sales in the competitive school uniforms market,” says Roger McHugh, Beechfieldʼs managing director. The B446b comes in five core


colours: black, bright royal, classic red, French navy and graphite grey. The new beanie joins six other headwear styles in the Beechfield Junior range. These include three established school favourites – the B10b Original 5 Panel Cap (in 21 colours), B11b Junior Legionnaire Style Cap (in nine colours) and the B45b Junior Knitted hat (in seven colours). n For more information visit www.beechfield.com


Cool colours and styles are perfect for schools N


ow at five years old, Just Hoods by AWDis is firmly established at number one in the hoodie market and a lot of that is down to hoodies having become accepted by many as part of regular schoolwear. Some schools now choose hoodies as regular uniform wear, but mostly it is for every other imaginable school use in sport, memento wear or for trips where they make an ideal practical, popular and uniform look.


JH001J Kids


College Hoodie.


The brand is now being asked for by name and the new product developments that have taken place have enhanced that further. Just Hoods was launched with just one style. Today, there are 33 styles in up to 61 colours plus up to 32 bi-colour Varsity versions from age 3 to XXL. The plain colour 25 option Kids College Hoodie might remain the best seller with the bi-colour Kids Varsity Hoodie growing very fast – thatʼs 16


JH003J Kids Varsity Hoodie.


colour options aimed firmly at the schools, teams and youth groups market.


In recognition of the popularity of bi-colour, the zip front version of the Varsity Zoodie in 10 colours is now joined by the Kids Varsity Zoodie in six, again offering a seamless size range in an easier to get on and off version. Also on the bi-colour theme the JH43 press studded front Varsity Jacket proved the best new launch of 2012, resulting in a kidsʼ version for 2013. Both are in ten colours and make a great alternative for schoolwear in schools where hoodies are still a complete no no. AWDis Cool is powering along with 15 styles all of which easily form part of a school sports uniform – T shirts, athletics vests, polos, a sports hoodie, caps, shorts and socks.


Remember too that they all match the Just Hoodsʼ colour collection enhancing their schoolwear uniform possibilities. AWDis brands are only available from PenCarrie 0800 252248; Prestige Leisure UK 0800 652 1234; Ralawise 08002 212 180 and Ralawise Ireland: 1 800 599 599.


n For more information visit www.justhoods.co.uk; www. awdis.co.ukwww and wrapapparel.org


| 32 | March 2013 www.printwearandpromotion.co.uk


BEECHFIELD


AWDIS


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