SHOW REVIEW Another great Trophex show!
Trophex 2013, at the NEC, Birmingham, was another success for the trophy, awards and personalisation industry. The industry was well represented with all the big companies from the world of trophies, lasers and engraving, sublimation and personalisation, printing and embroidery solutions. Let’s take a look at what was on offer...
T
rophex is a great way to start the year. There is always an exciting array of new products, newly designed trophies and awards and the chance to pick up the latest catalogues for the new year and vote in the Trophex Awards – which were back by popular demand. With many exclusive special offers, the show was unmissable. As always there was a good mix of new and returning exhibitors. All the key industry figures were represented with trophy companies including Cebrian (UK) Ltd, Charles Birch Group, Glenway Products Ltd, Goodwill Trophy Company, SDL Group Ltd, Swatkins Group Ltd, Transworld Trophies, Trendsetting Awards, Trophy Distributors UK Ltd and Tryumf. Regular exhibitor Trendsetting Awards had a busy show. As well as their usual line-up of trophies and awards, they were also showing their new ʻExpress Platesʼ label printer on their stand. The printer prints onto a metal effect label creating an engraved look with clarity and can be used on anything from cups and awards to labels for clothing.
Crystal Galleries had an impressive 150 new items for 2013, all of which they brought to the show. These included coloured crystal and Swarovski crystal awards and candle holders. They have also added more promotional items to their 2013 catalogue including stunning optic paper weights, key rings and memory sticks. Managing director, Jeremy Lowes said: “Trophex is always a great show for us and a great way to start the year. Visitors loved our new lines which bodes well for 2013.”
New ways to diversify your business Blankproducts Ltd were new exhibitors with a range including key rings, fridge magnets and pens plus a variety of products that allow you to insert your own image or logo. The company used the show to launch their fourth product range – the Keyring Fab system which allows customers to make high quality metal keyrings. Peter Sansome, managing director, said: “Trophex has been a great show for us; weʼve seen lots of visitors to our stand who have been very keen to learn more about our products – we have potentially opened up new markets for a lot of people. We will be back next year for sure!”
QuickDome.com was also new to the show, part of KYD Products. They used Trophex to launch QuickDome – their great new doming system. The system provides everything you need to produce your own domed centres and the components to turn them into gifts and giveaways.
| 20 | March 2013
Adrian Light, managing director, said: “QuickDome has been very well received at Trophex. We have seen a lot of people who are genuinely interested in our products and we have taken more orders than we had initially expected.”
L Lasers and engraving
asers and engraving are a big part of the industry and they were well represented with companies including CSI Manufacturing Ltd, Gravograph Ltd, Halo Lasers Ltd, HPC Laser Ltd, Mastergrave Ltd,
Metaza.com, Signature Engraving Systems UK Ltd, Trotec Laser Ltd and U-Marq Ltd. U-Marq premiered their new lidded tankard attachment and bottle attachment which can be fitted to the Universal and GEM CX machines and their shot glass attachment for the GEM RX5. Visitors could see how they worked and what the products looked like once they had been engraved. These proved popular and the company took many orders as well as selling quite a number of machines. Trophex is the only exhibition where visitors can see the entire range of Gravograph machinery. Lasers were widely demonstrated and none more so than the new LS100 E8 – a Gravograph laser priced at just over £6,000. On the mechanical engravers side, the all-in-one M40G once again attracted much attention thanks to its glass engraving kit and instant flat-to- cylindrical-engraving swap mode.
Personalisation
Personalisation is big business and another area which visitors could see at the show. TheMagicTouch, who have been manufacturing and marketing a comprehensive range of coated transfer papers and associated products since 1989, had a busy exhibition.
They were showing their entire product
range including the Graphtec CE6000 cutter which comes with its own software package. And it was the first time theyʼve shown the incredible new OKI C711WT Colour plus White LED Printer in the UK which visitors were blown away by! The new white toner delivers a superb opacity level that produces a very high ʻwhiteʼ factor, especially for non-fabric, hard surface applications as well as for garments and textiles. Visitors to Merlin Transfersʼ stand were able to see their impressive range of products which included low cost dye sublimation systems, dye-sub printers and mug presses as well as flat bed presses and a wide range of blank printables including mugs, phone cases and iPad covers.
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The company is also able to remotely install every system free of charge. They saw a lot of interest from visitors over the two days. Said Richard Lockwood, managing director: “Trophex was a busy show for us, we were very happy with the quality of potential clients. Our mug presses were particularly popular with single shop owners as it gives them a good starting block for diversifying.”
ova Chrome UK gave many demonstrations throughout the course of the exhibition on their impressive sublimation systems. They were also promoting their widest range of products to date including ChromaLuxe, Unisub wood and plastic, glass fabrics, ceramics, aluminium and much more besides.
New for 2013 is the Trophex virtual tour which can be found on the website at:
www.trophex.com. Many exhibitors have already re-booked for next yearʼs show which takes place from 19th to 20th January 2014.
n For informaton about next yearʼs show email
alisoncwhite@aol.com or
colingallimore@aol.com
LIVELY: Returning exhibitor, Charles Birch, had a busy show with plenty of interest on its stand.
www.printwearandpromotion.co.uk
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