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Waitrose steps up to the plate


by DUNCAN LANGSTON Director of Waitrose (Jersey) Ltd and Branch Manager of Waitrose St Saviour


Jersey has been feeling the ‘Waitrose effect’ since the leading supermarket chain opened three branches in 2011. During this time the supermarket has been delivering real and lasting benefits for consumers, local businesses, the community and the environment in Jersey. As Waitrose marks two years of trading in Jersey and 75 years of Waitrose being part of the John Lewis Partnership, Duncan Langston, branch manager of Waitrose St Saviour, is reflecting on the supermarket’s success.


‘From the outset islanders welcomed the arrival of the three branches with open arms and we are very grateful for their support. Through the professionalism of our Partners we have been fortunate to forge excellent relationships with our customers and we have a genuine interest in meeting their needs and wants. Our Partners are dedicated to providing excellent customer service in a friendly and personable manner,’ said Mr Langston.


The arrival created a raft of job opportunities for islanders with more than 200 employees welcomed into the John Lewis Partnership as Partners, or co-owners of the business. Due to its unique co-owned business model, every Partner receives a percentage of their annual pay as a bonus which is announced in March each year.


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‘The annual bonus scheme is an excellent perk of working for the John Lewis Partnership. It has made a real difference to the lives of many Partners, with some using it to go on trips of a lifetime and we’ve even had one Partner who used the bonus to help pay for her wedding.’


Waitrose is also committed to investing in improving the skills and knowledge of its Partners.


‘We’ve signed up a number of our Partners to undertake food specialist training. Not only does this provide staff with professional qualifications, which will help them further their careers, but this also means that we can provide our customers with the best possible guidance on the produce they are purchasing,’ said Mr Langston.


Waitrose has also been rewarding its loyal customers with its myWaitrose card scheme which recently celebrated its first anniversary. The unique grocery membership


scheme recognises and rewards customers with promotions, offers and experiences personalised to their shopping habits every day.


While the supermarket’s bestselling products very much depends on the time of year, Jersey milk, bananas, strawberries and the Jersey Evening Post have consistently been among the top selling products at the three branches. Chicken fillets, sirloin steak and the ever popular ‘£10.00 dinner for two’ have also performed very well.


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