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artistry in fine watchmaking have been values that have remained at the core of Audemars Piguet’s existence until today. Sebastien Leon Agneessens, the creative mind behind the overall design of the exhibition, drew his inspiration from the origins of the brand in Le Brassus. Hundreds of tubular sticks of different heights symbolising the forests of the valley area are treated as organ-like sound sculptures surrounding the exhibition area, which is made to resemble a fragmented mineral rock typically found in the Vallée de Joux and symbolising Audemars Piguet. Te angular and multi-faceted exterior of each of the fragments and its dark reflective metal surface inspired by the Royal Oak creates a natural contrast with the wooden interior which reflects Audemars Piguet’s long tradition and humble origins. Each of these fragmented units is a journey
of discovery of the origins and savoir-faire of the brand. Apart from 100 iconic timepieces and invaluable memorabilia dating back to the beginning of the 70s, the visitors will also have the opportunity to visit a watchmaker’s area including a brocading dial machine where they could closely observe the artistry of Audemars Piguet’s craftsmen. Te exhibition also carries dedicated areas
displaying images taken by photographer Dan Holdsworth and film, by digital artist Quayola. Te contemporary lens of photographer Dan
Holdsworth captures the terrain of the Vallée de Joux and its special – cosmic – relationship to time. He documents the Valley at its stillest hours, capturing the ancient forests and glacial topography under the celestial presence of mist or moon to convey the extraordinary temporal significance vested in the landscape. Tis incredible link between nature, man and his creations, the complex movements that have become the beating hearts of each Audemars Piguet timepiece, continues to live in Le Brassus of the 21st century and inspires the watchmakers of today as they pursue their never-ending quest
to unravel the mysteries of nature. One of these images has been selected for the new branding campaign of Audemars Piguet, launched worldwide beginning of January 2012. Quayola’s work for Audemars Piguet
40-years exhibition is a study and celebration of ‘matter’ itself, the substance of all physical objects. Te installation focuses on a continuous transformation and metamorphosis of matter: from the grace, complexity and unpredictability of geological forms, to the perfection, beauty and precision of man-made objects of art. Trough a process of continuous mutation and metamorphosis it explores simultaneously classical art, 1970s sculpture and contemporary digital aesthetics. Specific sculpture’s have been reinterpreted by the artist as icons of man’s
craftsmanship, reflecting on the classical view of man’s mastery over matter. Te year-long celebrations of one of the most iconic timepieces in the word of Haute Horlogerie will take place for a short time only, in iconic buildings of key cities around the world. Te exhibition, open to the public, will stop in Milan, Paris, Beijing, Singapore and Dubai.
For further information, visit
www.audemarspiguet.com/ro40y Audemars Piguet watches are available at David M Robinsons Jewellers,
www.davidmrobinson.co.uk
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