4 Preview Issue theibcdaily Bigger and better for IBC


John Holton,Chair of the IBC Exhibition Committee, looks at what promises to be the best IBC Exhibition yet staged


At the beginning of July, 1,330 exhibiting companies, covering 14 halls, had booked a total of a little more than 43,500 square metres of net space – the actual floor space occupied by stands. So in purely arithmetic terms, on two measures, IBC2012 will be the biggest yet. We have – at the time of writing – 387 shell scheme stands and 609 free design spaces, plus another 76 pods in our IBC Connected World in Hall 14. Yes, I know that does not add up to the same number as the total of exhibitors: at IBC we actively encourage co-operation and collaboration, including co- exhibiting on one stand. What does that tell us? It seems that our industry is very much open for business. We know it is changing rapidly, moving from application-specific hardware


stage the best exhibition in the industry. All the vendors are here, in a layout that’s clear and logical. It is easy to get around the exhibition; it is simple to find the exhibitors you need to talk to; and it is a good place to do business. That last point is, of course,


extremely important. The days of touring an exhibition and picking up a brochure for future reference from every exhibitor are long gone. Today we know our visitors are here with specific requirements in mind, and want to talk details with likely suppliers. The changes to software-integrated systems mean that those detailed discussions will likely involve multiple suppliers. IBC is the place to bring all the parties together to finalise deals. That means there is more demand for meeting space. We have seen ever-increasing


To accommodate the increasing number of exhibitors and space, we are building a huge new hall on the front of the centre


to a software environment, and from point to point connections of individually tailored devices to a holistic view through new – to us – technologies like the service oriented architecture. That means that vendors, integrators and users have much to talk about, and the best place to do that is IBC. Visitors and exhibitors choose IBC because we


use of our Business Lounge, for example. This year it is in the Park Foyer, near Hall 8. Exhibitors have been


pressing us for more meeting spaces, and of course we have found a way to comply. So the area that used to be our Hall 13 this year will be given over to meeting rooms. To compensate for that change, and to accommodate the increasing number of


IBC Business Lounge


Sometimes you need to find a quiet spot away from the bustle of the show floor to discuss the details of a major project, talk about a new collaboration or even prepare for an important business meeting. While there are plenty of cafés and bars around the RAI, if you need somewhere away from the crowds try the IBC Business Lounge. The Business Lounge has quiet areas to sit and


talk. Private meeting rooms can be booked for the very confidential conversations. The staff in the lounge are there to help, from


arranging photocopying to bringing coffee and snacks.


This year the Business Lounge is located in the Park Foyer, near Hall 8, and behind the Future Zone. The lounge is available throughout the IBC Exhibition hours, and is free for all attendees.


IBC2012 is getting ready to open for business


exhibitors and space, we are building a huge new hall on the front of the centre. Hall 14 will incorporate one of our central features, the IBC Connected World, as well as a significant number of other exhibitors. Right next to Hall 14 is our outside exhibits area. This has always been a very important part of the exhibition, featuring special purpose vehicles and devices as well as satellite uplinks and outside broadcast trucks. This new layout makes it very much part of the natural flow around the exhibition for all visitors.


I mentioned the IBC Connected World a moment ago, and this is just one example of the focus areas we have built into the exhibition. Multi-screening and the connected home are at the top of most people’s agendas at the moment, and this area, in Hall 14, is the place to start.


The popular IBC Production


Village returns to Hall 11 again this year, and we have added another focus area, the Workflow Solutions Village in Hall 9. While the ‘W’ word has been with us for a long while,


it is only now we are seriously getting to grips with designs, like the service-oriented architecture, which are defined by outputs not by the hardware within. The Workflow Solutions


Village groups together many key exhibitors with presentation space and demonstration areas. This is a Hot Topic in the conference and in our industry, and IBC has responded with an imaginative new exhibition feature.


In summary, whatever your


interest in electronic media and entertainment you will find it at IBC. We have all the vendors you need, from specialist broadcast hardware to the biggest IT companies. We have dedicated zones for key technologies for the future, from production and outside broadcast to connectivity and workflow. And we have an environment that is tailored to do business, from the exhibition layout to meeting spaces to networking areas and The Beach. I look forward to seeing you on the show floor in September.


theibcdaily


EDITORIAL Editorial Director Fergal Ringrose


Managing Editors


Melanie Dayasena-Lowe, Adrian Pennington, Andy Stout


Production Editor Simon Croft


Editorial Production Manager Dawn Boultwood


Senior Production Executive Alistair Taylor


Head of Design & Production Adam Butler


Reporters Kate Bulkley, Michael Burns, Ann-Marie Corvin, David Davies, Chris Forrester, David Fox, Carolyn Giardina, Monica Heck, Dick Hobbs, George Jarrett, Heather McLean, Ian McMurray, Anne Morris


Web Site/Social Media Writer Jake Young


Photographers James Cumpsty, John Phillips, Chris Taylor


Web Videographer Tim Frost


IBC Chief Executive Officer Michael Crimp


SALES Publisher Steve Connolly Tel: +44 (0)20 7354 6000 Email: steve.connolly@intentmedia.co.uk


Advertisement Manager Ben Ewles Tel: +44 (0)20 7354 6000 Email:


ben.ewles@intentmedia.co.uk


US Sales Michael Mitchell Tel: +1 (631) 673 0072 Email: mjmitchell@broadcast- media.tv


ART & PRODUCTION Page Design Avant Garde (Croydon) Ltd At the Show Dawn Boultwood, Hazel Croft


Managing Director Stuart Dinsey


Printed by Pensord Pontllanfraith, Blackwood


Published on behalf of the IBC Partnership by


Intent Media London, 1st Floor, Suncourt, 18-26 Essex Road, London, N1 8LR, England


© The International Broadcasting Convention 2012. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40