The 3480STX, an adaptive bit- rate transcoder for multiscreen delivery, is being introduced by Evertz at IBC. The 3480STX is targeted at the growing OTT
market space for delivering content to mobile and web- based devices, and is part of the 3480 portfolio, which Evertz said guaranteed operational cost savings versus the conventional solutions available on the market today. The 3480STX is a realtime
transcoder. It accepts MPEG- 2/H.264 input and will produce an ABR H.264 output (IDR- aligned, multiple profiles). The transcoder also provides a streaming output for various platforms including: Apple HLS, Microsoft Live Smooth Streaming, and Adobe Flash.
Preview Issue 31
The 3480STX is one of the first streaming platforms to support the MPEG-DASH streaming protocol (both ISO BMFF and MPEG-2 for VoD and Live streaming) and it provides variable resolutions and frames that users can control using VistaLINK. The 3480STX transcoder features high video quality, and has optional support for IntelliGain. 8.B40
Johan Görsjö: You can’t act on information you don’t have
total customer base will be more profitable. With better profitability, the higher margins could allow for creating new and even more competitive end-customer offerings.
Insight into and understanding of the customer experience and quality distribution is essential in identifying customers at risk of churning. You simply cannot act on information you don’t have, and you need objective information before it’s too late.
At Agama, we are convinced that utilising a solution for realtime 24/7 service quality monitoring combined with intelligent analytics is a winning strategy for operators to reduce churn. This facilitates rapid reactions to a customer’s problem, and gives the possibility to take proactive steps to retain the customer – before he or she has even decided to move to the competition.
Such a solution must of course support automation and proactive workflows; manually finding customers experiencing problems scales poorly for millions of subscribers. Proactively working to
reduce churn rates by automatically identifying customers at risk, and the issues behind their problems, is a great opportunity for operators that to date has not been fully exploited. Agama has had the privilege of working in close cooperation with a number of leading operators for several years, giving us extensive real-world experience in such advanced quality and customer satisfaction management and analytics. We welcome all interested parties to our stand at IBC2012, to discuss churn reduction strategies and how Agama’s solutions can support in this challenge. 4.A55
RAI Amsterdam Conference 6-11 September : Exhibition 7-11 September
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