16 Preview Issue theibcdaily
The smart set is well connected
By Chris Forrester All elements of production and distribution covered Cinema @IBC2012
IBC is continuing its long heritage of affiliation with, and appreciation for, the silver screen with this year’s Conference Hot Topic of Cinema @IBC.
Acknowledging that few sectors of the electronic entertainment industry have changed with the sheer speed of cinema, IBC sessions will examine all the elements in the production and distribution chain, and ask how they can stay profitable while protecting their intellectual property and embracing new technology.
What is the state of the art cinema of 2012, and who exactly is paying for it as the
industry looks to move to a fully digital pipeline? And, perhaps more fundamentally, how does it maintain bums on seats as the number and scope of alternative entertainment options increases with every year? Geared very much towards the industry professionals, sessions include the ASC’s Steven Poster examining the issues of hyper-realism being brought about by the new generation of 4K and beyond cameras, not to mention the contentious issue of 48fps. The challenges of moving and working with such digital images will be discussed, stereo 3D production techniques will be examined,
future projection technologies unearthed, and the opportunities – not to mention pitfalls – of hooking film production directly into social media conduits will be dissected, as will the changes to marketing and even business models that can occur as a result.
All of this cinema-centric content will, of course, also take place in the RAI
Auditorium – a state of the art 1700-seat cinema in the heart of the Exhibition Centre equipped with the latest 4K stereo projector technology and 7.1 surround sound. Join the discussion and see where cinema may be heading in the next few years.
Prepare your network for the next generation of media delivery
The world is getting ever more connected. By 2017 some 1.3 billion homes on the planet will be digital, and every statistician and number cruncher says that viewers want their ‘Smart’ TVs to be connected to broadband. July 4 saw the UK’s YouView service launched with considerable fanfare by Lord Alan Sugar.
The UK is not alone in driving connectivity at home. Indeed, the availability of a broadband connection and ‘Smart’ TV set is leading more and more viewers and users to ‘cut the cord’ as far as their pay-TV subscription is concerned. Meanwhile, services such as YouView will permit the likes of Netflix, Lovefilm and other OTT suppliers to increasingly monetise their services to wider audiences.
IBC is spending two days (Thursday 6, Friday 7 September) looking at every aspect of the challenge. Bill Scott, COO and co-founder of ‘easel-TV’ kicks off the session at 11:00 in the Forum [The Evolution of Connected TV Platforms] by showcasing how different players such as Apple, Samsung, Google and other OTT suppliers are addressing this new market.
Andrew Fisher, CEO, Shazam Entertainment presents his vision for the connected world at IBC
His expert panel (with guests
from Google, Samsung, Redshift Strategy and Caru Ventures) will ask, ‘Will consumers be happy with a small, curated selection of apps that provide most content – as the legacy TV world believes – or will they demand open access to everything? There will be special focus on whether Apple TV could disrupt the TV industry as it did with music and mobile usage.’
That session sets the scene, but a little later at 15.30 (again in the Forum) Kate Bulkley moderates another high-profile panel (speakers from Deloitte, M6, Shazam and Unilever) that asks how tablets, ‘smart’ phones and other second screens will open up new opportunities for broadcasters and their advertising clients. Day 2 of IBC (Friday 7 September) continues this detailed examination with an 11:00 session looking at the Rise of the Second Screen (Forum). The day’s keynote session at 13:15 featuring BSkyB’s COO Mike Darcey is guaranteed to draw an audience.
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The highlight of the afternoon (at 16:30 Forum) has been justifiably called ‘The Great Connected Television Debate” and bluntly asks ‘Will the internet be the end of television as we know it?’ William Cooper (informitv’s CEO) has gathered together some major industry heavyweights from Discovery Networks (John Honeycutt, EVP), Saul Berman, Partner and VP/Global Strategy) IBM Global, and others to present their opinions in what promises to be a fascinating session.
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