26 Preview Issue theibcdaily In Brief
Believing in TV beyond HD is just part of the big vision
Sony By Adrian Pennington
LED with power The new Eco Punch Plus from Aadyn Tech is claimed to be the most powerful daylight- balanced LED light on the market today while using less than 5 amps of power. It boasts an output of 4,044 foot candles @ 3m with an even spread and no drop off, and is apparently “brighter than a 2,500W HMI and generates far less heat”. The colour-corrected, single- source LED light is self-contained with a universal power supply. It is flicker free up to 14,000 frames per second, and can do variable lightning and strobe effects. Quick-change lenses allow it switch between spot and flood. Aadyn Tech’s other Eco series lights are the Eco Tungsten; Eco Bullet (flicker free up to 100,000fps); and Eco Mega Bullet (flicker free up to 1million frames per second). 11.G82
CETel sales VP Nick Burrett has been hired as vice president of sales by satellite service provider CETel Group (Central European Telecom Services). Burrett brings 12 years of sales experience in satellite and fibre networks, covering both broadcast and data services. His role will be to co-ordinate and further develop the group’s sales activities across CETel Germany, CETel Middle East (UAE) and Geolink Satellite Services (France). 5.B10
Dominating Hall 12 once again and delivering its ‘Believe Beyond HD’ vision, Sony will demonstrate how its products can enable customers to take the lead in the content creation and distribution markets. From a complete 4k workflow with F65 and SR Master recording options to innovation in technologies such as the Optical Disc Archive system or stereo 3D, Sony says it will show how it is using its “immense technological power to serve the individual needs of its customers”.
“IBC2012 is an important opportunity to meet many of our customers and show them how our innovative solutions can help meet their business needs,” said Olivier Bovis, Head of AV Media, Sony Europe. “By working in close collaboration
with partners and customers and listening to their feedback, we are uniquely placed to develop entirely new technology platforms where necessary for the industry.”
Sony will also be promoting its commitment to the sports industry. In the last month alone, Sony has led successful 3D productions for iconic sporting events including the Wimbledon Tennis
Championships (with the BBC) and the Goodwood Festival of Speed (for Sky).
In addition, Hawk-Eye, which Sony acquired last year, was recently one of the systems qualified by FIFA to license its goal-line technology to football associations across the world. “At IBC, Sony will outline its commitment to enhancing the entertainment experience for sports fans by implementing technology that will move the industry as a whole,” said Bovis. 12.A10
Olivier Bovis: “Enhancing the entertainment experience for sports fans”
Catching attendees’ eyes – for free Conference Preview
The Industry Insights conference strand is free to all visitors and includes perennially popular What Caught My Eye sessions. Essentially they give IBC visitors the inside track on the products and trends creating a buzz on the showfloor, as on three consecutive mornings an expert presents their insights into what is trending at IBC in their own sector of the industry.
The first session, ‘What Caught My Eye: Cameras,
Where to Start?’ 8
September 09:30 – 10:30, is hosted by noted consultant Alan Roberts, who will be trying to give a simple summary of what to consider when choosing a camera for a production. Not an easy task these days, especially given the huge amount of new products on show at each and every IBC. Sunday at the same time sees Marc Goodchild, founder & chief creative, IpDipSkyBlue, present ‘What Caught My Eye: Convergence’. Goodchild has vast experience in
producing award winning interactive and cross- platform content – he was the BAFTA winning producer of the interactive TV series Walking With Beasts– and will be looking around the Exhibition with an eye on the convergence of digital technologies and how they will bring about not just new creative experiences for viewers, but new services and businesses as a result. And Monday’s session – ‘What Caught My Eye: From Small Acorns’ – sees Julian Hiorns, managing director, Brick House Video take a
fascinating look at what developments could bring about the next big thing in broadcast progress. Hiorns firmly believes that small companies are nimbler than the large ones and much quicker in pushing technology forward, and will be combing the RAI’s 14 Halls for examples.
For those new to IBC, or just pushed for time, the What Caught My Eye sessions are a superb place to find your way in to the show. The advice is to get there early though as they are often packed.
Managing Media
Workflows
Beyond Media Asset Management Hall 2 Stand 2.C58
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