MANAGED SERVICES cloud


Proximity to Target Markets


Over the years, Equinix has developed a global platform of nearly 100 network-rich IBX data centers, operating across 38 markets in five continents, including all of the world’s top 16 financial centers. Equinix’s footprint was a key Fixnetix driver, providing market proximity mapped to Fixnetix target requirements to enable global market access and business growth.


“Platform Equinix provides access to the best low-latency networks in the 12 key markets that Fixnetix operates in, including London, Frankfurt, Zurich, Chicago and New York,” explained Al Moore, Head of Business Development at Fixnetix.


Maximising Opportunities with over 60 exchange and trading platforms, 400+ buy-and sell-side firms, 150+ service providers and nearly 700 networks, Platform Equinix generates revenue opportunities through its networked community of market participants and service providers.


“Equinix attracts the most comprehensive financial services clients worldwide - that’s where we need to be located in order to maximize opportunities,” said Moore.


Fixnetix Results £ Provided seamless access to every Fixnetix target market in Europe and North America


£ Accelerated prospect and partner access through a mature multi-asset financial services ecosystem


£ Supported competitive pricing and choice for customer connectivity via a network-neutral environment with several hundred connectivity providers


£ Guaranteed speed to market and cross-border service levels for customers


£ Drove competitive advantage through adaptability to new lower-latency technologies


£ Enabled exceptional growth through long-term dedicated global infrastructure and technology partnership


Speed to Market on a Global Scale Inside Platform Equinix, Fixnetix has deployed over 370 cross- connects, Using Equinix’s SLA-driven remote Smart Hands on-site service enables Fixnetix to guarantee delivery times for these cross- connections, compressing time-to-market for new customers to less than 24 hours. At the same time, Smart Hands delivers scale and control, allowing Fixnetix to operate at full capacity in multiple markets while reducing capex spend and non-essential overheads.


Technological Edge


Fixnetix pioneered the use of new technologies such as field- programmable gate array (FPGA), leveraging the architecture of Platform Equinix to create competitive advantage for customers. “FPGA solutions can be used to embed exchange gateways and trading algorithms in the same hardware,” said Moore. “Adoption of this technology is set explode and will undoubtedly proliferate within high-quality neutral data centres with a rich financial ecosystem such as key data centers run by Equinix.


This technology will both reduce power consumption and the footprint of a whole exchange ecosystem which will ultimately result in the shortening of the maximum length of a cross connect to just 50 meters thus creating a more level playing field for trading participants. This closer proximity to multiple market participants further lowers latencies that are already being measured into the nanoseconds.”


A Symbiotic Relationship Driving Growth The Fixnetix expansion strategy has paid dividends, with revenues growing at a phenomenal rate between 2007 and 2011. One of the key factors driving this growth has been the successful partnership which Fixnetix and Equinix have built.


Each has enriched the other’s ecosystem by enabling connections to new markets and trading firms, driving mutual growth in the fast-paced international financial services environment.


“Our global expansion has been aided by the excellent working relationship we have with Equinix,” said Al Moore. “With its key financial infrastructure and Exchange relationships, Equinix has enabled Fixnetix to expand rapidly into growing financial markets providing it’s services to those customers seeking the most performant ways of accessing those exchanges.”


February 2012 I www.dcsuk.info 47


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