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INSIGHT


have seen in the fi rst six months of 2011 is due to the hard work of all the team and by focusing on the key areas of our business. We will be looking to continue this for the rest of the year.” “The key at the moment in the market is to be a different to


make sure that you get the interest of the customer,” adds Tom Wavre, marketing manager at ITW. “In Q1 we ran a promotion


“ The key at the moment in the market is to be different…”


on our chemical anchor range which saw us double our sales. The sales then continued after the promotion which has been key to us increasing our market share.” Tom is keen to point out that the


doubling of sales of the chemical resin range was by focussing on ITW’s existing range and did not include new products such as its iD-ALL resin system (on which more in the Construction Fixing news section – page 66). “The introduction of the iD-ALL resin system is an example of ITW’s commitment to innovation and introducing new products,” states Tom. “Another example is the introduction of the new IM350+ gas framing nailer, which offers a series of technical and design improvements on the existing IM350 model.” (On which more in the Tools section – page 150). Justin White adds: “It had been 15 years since we last made any changes


to the Paslode IM350 gas nailer and even though it is the market leader we took the decision to


introduce a newer version in the form


of the IM350+ (pictured right).”


After just two and a half months of sales the IM350+ broke through its target sales


mark with over 3,000 tools being sold. “To break the target sales mark so quickly was a fantastic result and a testament to the quality of the tool as well as the sales team we have on board,” states Justin. “It is of course important that we continue pushing the new IM350+ to ensure that the sales remain very healthy.” The introduction of the iD-ALL and IM350+ underline ITW’s


commitment to introducing new innovative products, with the company planning to introduce several more products over the following months. “We see the Spit side of the business as a great opportunity to increase market share, which has been underlined by the growth in chemical sales, “explains Justin. “We believe there is a lot of business to be won under the Spit brand and by introducing new products over the coming months, and by continuing to target key growth areas, we can expand our market share.” The recent success at ITW could have seen the company


resting on its laurels, but Justin is keen to push on and continue to get even closer to the customers. “An independent company has recently carried out a customer satisfaction survey for us. Our customers have been asked to give feedback on our products, service and areas in which we can improve. With the survey complete, we are very proud too say we have achieved record results, having improved in all areas of our business as measured by our most important critics, our customers.” He concludes: “We are currently six months into a three year


business plan, which is constantly being developed and enhanced to help us achieve our long term vision. Our aim is to continue the success of the Paslode brand, as well as ensuring that the Spit product range grows and gains further market share, whilst constantly connecting with our customers and ensuring that we always meet and then surpass their expectations.”


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+44 (0) 1727 814 508 claire.lake@fastenerandfixing.com


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