This page contains a Flash digital edition of a book.
blog the most recent entry is the one you will see fi rst. Many blogs are written as marketing for new ideas and services. To fi nd a blog space you can google ‘Free Blog’ and see the


list that pops up.


Step 3. Open a LinkedIn account LinkedIn is a business-oriented site for professional


networking, with more than 45 million registered users across 170 countries. It aims to maintain contact details of people in a business network. Visit www.linkedin.com and open the LinkedIn sign-in page,


ensure that all those in the company are signed in as well. Fill in the information using your biography and company statement and make a link to your company blog. Every time you update your blog it will update LinkedIn. Once you are a member you can add your business contacts and connections.


“Googling your company name is not an act of vanity but an essential strategy in discovering what is out there about you.”


4. Open a YouTube account YouTube is the biggest of the video sharing sites and is owned


by Google. Go into the ‘sign into YouTube now’ – if you don’t have a Google Mail account you will need to create one and then use your Google account password to get going. To create the account, you need to give information about your location. You


will get a confi rmation that goes to your e-mail. Upload your short video and it will be displayed on the


homepage. Follow YouTube instructions to embed your blog text within your video.


5. Open a Twitter account Twitter allows its account holders to send and read other


user messages, known as tweets. Tweets are text-based posts of up to 140 characters and they are placed on the users profi le page. Many clever people love tweeting because they see it as an intellectual discipline to fi nd something interesting to say that can be compressed into such a short space – rather like composing a haiku poem. Your tweets will all be visible to everyone in the default setting,


unless you restrict them to your ‘friends’ list. When you have an account you can subscribe to other people’s tweets and become a ‘follower’ of a tweeter. Use the same company statement, linked back to your blog.


Use your company name for the username. You can use capital letters to make it more attention-grabbing. There are various ways you can use Twitter to enhance your


online presence, such as sending a tweet about your video on YouTube or your blog. Find the individuals who you would like to do business with and follow their tweets. If you aim to please them, re-tweet their ideas. Having set up your account, go to the tweet aggregator. After


you have downloaded the software, you can identify customers that may want to buy your product and you might want to follow their tweets. Then add your own tweets that are based on something interesting you have to say about your product.


Creating links Now you have the basics in place for your own online business


profi le. Before you do anything else, check the links to all the accounts. The idea is to make everything work together, so that if you update one, all your other networking accounts update simultaneously. The online world aggregates links – the more your social


networks are linked, the higher profi le your company will have in the search engines. The more you use the online world to tell people about your business the more active your links. You have a new communications tool at your fi nger tips – use it!


About Cresta Norris Cresta Norris has a wealth of experience in online marketing.


She has been the head of new media content at UKTV (joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients.


you.com you.com is published by Kogan Page, specialists in practical


books for profi table business. For more on you.com and its availability together with up to date information on Kogan Page’s full spectrum of business books visit www.koganpage.com


www.fastenerandfixing.com 135


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