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EDITOR’S NOTE Technology wars
When a new industry emerges, companies inevitably scramble to gain a foothold in the marketplace. And when the new product comprises cutting-edge technology with multiple components, it’s a safe bet that patents will be key to the fight for market share.
Smartphones are profoundly altering the way we communicate. Not only do they provide telephone and Internet services in the same place, but increasingly they also entertain, act as platforms for work and enable instant text communication via social networking in a way that would have been inconceivable just a few years ago. Already, something like 20 percent of mobile phone sales are smartphones, and the numbers are increasing.
To date, at least 25 companies have been involved in litigation over smartphones. Because no one owns all the patents for all the technology required, every company in the sector needs to be armed with a strategy to secure rights for the technology it needs to use. In this issue, we take a look at the strategies employed by various companies in the sector (including non-practising entities), and ask what the long- term implications of the ‘smartphone wars’ will be.
In Samsung and LG Electronics, South Korea hosts a couple of the major players in the smartphone industry. We talk to Soowon Lee, head of the Korean Intellectual Property Office, about business conglomerates in the country and the work of the office in facilitating South Korea’s remarkable success on the IP stage. As a model for managing the transition between a developing and a developed economy, KIPO is hard to beat, but Lee is aware that there is more to do.
One company with plenty of experience in hi-tech IP is Intel. Te chipmaker was named in 2010 as the seventh-largest brand in the world—a remarkable result for a company that makes things that most people don’t understand. Of course, such recognition brings challenges for trademark attorneys. We talk to Ruby Zefo, chief trademark counsel at the company, about its global strategy.
Finally, we take a look at the line between administrative and criminal IP infringement, focusing on the US and China in particular, to see how and indeed, if it is possible to have an effective criminal IP enforcement policy on the global stage.
Alongside this, we have our regular jurisdiction reports, news and conference round-ups, and ‘movers and shakers’ guide to the latest partner moves across the globe.
Peter Scott Editor
EDITORIAL PANEL
Roberto Arochi, partner, Arochi Marroquín & Lindner SC
Roberto Barchiesi, president, International AntiCounterfeiting Coalition
Colin Davies, director, intellectual property law unit, University of Glamorgan
Michael Factor, partner, JMB Fa©tor & Co
Ronald Faggetter, managing partner, Smart & Biggar/ Fetherstonhaugh
Maurice Gonsalves, partner, Mallesons Stephen Jacques
Richard Gough partner, Baker & McKenzie
Chris McLeod, director of trademarks, Squire Sanders Hammonds
Jacqueline Needle, partner, Beck Greener
Sergio Olivares, partner, Olivares & Cia
John Pegram, senior principal, Fish and Richardson PC
Rebecca L. Roby, senior director of business affairs, Hard Rock International
Pier Luigi Roncaglia, partner, Studio Legale SIB
Mario Soerensen Garcia, founder and managing partner, Soerensen Garcia Advogados Associados
Paul J. Sutton, co-founding partner, Sutton Magidoff LLP
Stephen Yang, partner, Peksung Intellectual Property
World Intellectual Property Review March/April 2011 3
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