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NEWS

Two out of one: J.H. de Wit en Zonen B.V. becomes two independent companies

De Wit B.V. will in future concentrate on house brands and private labels – the new firm of Don Quichotte B.V. will take over the sales and marketing of the brand of the same name.

private labels in the market for fixing and fastening products. The service offered covers the whole spectrum from start to finish, from purchasing and production through making-up and labelling, to packaging and logistics. The highly successful product brand Don Quichotte, hitherto

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marketed by J.H. de Wit en Zonen B.V., will henceforth be marketed independently under the name of Don Quichotte B.V. The new company will concentrate on the marketing of user- friendly products for fixing and fastening applications. The management remains unchanged: the managing

director of both companies is Willem van Zantvoort, the sales and marketing director Jan-Willem van der Wijngaart. Both attach the utmost importance to the fact that basically nothing will change for the customers of J.H. de Wit en Zonen B.V. following the restructuring measures: “The contact persons in Helmond and at our branches will be the same as before. And that also goes for the high quality of our products and consulting services.” Customers will nevertheless be informed in detail by post and also through personal contact. The “new” firm of De Wit B.V. sees itself as a full service

provider for house brands and private labels in the field of fastening technology. Managing director Willem van Zantvoort says: “Our longstanding experience in many different branches

he Dutch firm of J.H. de Wit en Zonen B.V., Helmond, has restructured its service and product portfolio. Under the name of De Wit B.V., it will be concentrating, with immediate effect, on high-quality house brands and

of industry makes for good quality products with attractive contribution margins and, by the same token, definite competitive advantages.” Van Zantvoort also draws attention to the exclusivity and incomparability of De Wit products as an essential contribution to the strength of the customer’s brand: “That likewise strengthens the bond between ourselves and our customers and also ensures complete independence from industrial brands.” De Wit’s managing director enumerates further advantages for

the customer: a market-oriented product assortment, constantly high product quality, fast logistics and flexible packaging and labelling systems. Besides special sanitary and electrical installation products, De Wit offers a large portfolio of standard fastening and installation materials ranging from hardened steel nails to nail plugs and push-in terminals. In contrast to De Wit, the firm of Don Quichotte is focussed

exclusively on trade users. Van Zantvoort says: “The final users are craftsmen who attach importance to time-saving assembly, good quality and reliable function. These are the features that have distinguished the Don Quichotte brand worldwide for the past 90 years. And the renaming of the company will not change anything for our customers.” Marketing director Jan-Willem van der Wijngaart adds: “Optimised processes guarantee short routes and fast availability of our entire product assortment. And it is indeed a large assortment, ranging from hardware and fastening materials for electrical and sanitary installation through to products for the building industry, especially drywall installation”.

PennEngineering appoints global product manager PennEngineering®

has appointed LillyAnna Penn to the position of global product manager with responsibility for the company’s assembled line of products. A

mong her duties, Penn will develop and drive short- and long-term strategy for the continued growth of the company’s multi-component fastener lines, including PEM®

brand panel fasteners. Penn most recently served as strategic accounts marketing manager for Ingersoll Rand.

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