co-location continues to prove its worth to visitors and suppliers.” Last year the Totally hall had open sides through which
Totally taped R
visitors could pass to access Spring Fair International halls. This year a discreet entrance with badge scanners validated the statistics, visitors having to consciously enter to explore Totally’s 140 exhibitors, 43 of which attended for the first time, with a further 21 returning after a break. STG Products sales director, Andy Toyne, was amongst several
exhibitors, however, to comment on the visitor mix. “Prior to the event, our perception of the Totally DIY show was that it was aimed at buyers. Sunday was extremely busy with a high percentage of private individuals, many more than we expected to see (50% of total people we saw). Monday wasn’t as busy as Sunday, but there were far fewer individuals and more buyers, so more along the lines of what we wanted and expected. Tuesday was the busiest day, with a similar volume of people as Sunday but many more buyers. Overall, it was a good show for us with plenty of interest and many new retailers keen to take our products into their stores.” Totally comprises of three strongly DIY and hardware retailer
targeted product sectors - DIY, Tools and Secure – although the segmentation is becoming less clear as exhibitors vie for key positions in the hall. Draper Tools again took a near entrance position rather than being in the Totally Tools area towards the rear of the hall. Central to the hall was Totally’s now characteristic
demonstration and activity area, this year called the ‘Retail Tool Box’. A stream of product presentations were hosted by television’s Roger Bisby in front of a refreshment area and static displays of the entrants to Totally’s ‘Show Stopper’ best new products awards. Mechanical
fastener content at the shows was limited. In addition to its core range of hinges, first time exhibitor A Perry & Co., offered screws and bolting product, as well as threaded bar, including in Grade 10.9. Bulk Hardware offered fasteners as part of far more extensive
pre-packed ranges for hardware retailers. Managing director, Wyn Rees said: “For us the show was excellent, we had four or five representatives fully employed for 90% of the time and we were still writing new business right up to 5.00pm on the last day.” Stapler/nailer specialists Arrow Fasteners and Isaberg
Rapid both regularly support Totally. Rapid launched its electric brad nailer featuring “a patented Electric Tank™ for enhanced shooting force”. Arrow also presented new products at Totally, in the form of its R.E.D.™ - it stands for Reliable. Ergonomic,
Organisers Brintex announced a successful three-day Totally Show, staged for the second year at Birmingham’s National Exhibition Centre. While mechanical fasteners didn’t play much of a part it was clearly the year of the tape.
eporting unaudited statistics, show director James Murray said: “This year, even without a direct cross-over point with Spring Fair International, our visitor numbers were 6,116 (unaudited at present), demonstrating that the shows’
Durable - range of staple gun tackers and brad nailers. R.E.D. is a culmination of 18 months work, starting with research interviews with industry professionals, followed by the Arrow innovation team coming up “with product designs that borrow from trends in other industries, while delivering superior performance to anything we’ve built before”.
Few were likely to
miss Everbuild’s launch of Jaffa Tape said to be “thicker, stronger, and more waterproof than other Gaffa tapes on the market” as a bright orange ball hung above the stand. Everbuild was
adamant this new product was “no lemon” and emphasised its adhesive quality. Demonstrated alongside was Seal Rite, Everbuild’s new sealant masking tape for silicone joints, distinguishing itself
with a patent pending adjustable dispenser allowing the joint width to be adjusted. STG Products, though, arguably took the prize for non-stop
demonstration of CornerTape, originally invented in 2007 by Norwegian kitchen and bathroom contractor, Frank Lian. Tape Invent AS set up production and the CornerTape System is now marketed throughout Europe. CornerTape applies a pair of parallel tapes to provide a mask for sealant application. The system includes surface preparation wipes, a silicone removal and joint smoothing tool, and STG now also offers a CornerTape silicone cartridge with an anti-drip valve and pre-cut nozzles. Gorilla Glue launched two new all-purpose tapes at Totally.
Remarkably Gorilla Glue claims a 90% market share for its adhesives range and reckons to now be a dominant player in the UK, where it says consumers are now asking retailers specifically for Gorilla Glue and Tape products. Shurtape®
on winning visibility for Frogtape, a multi-surface masking tape, featuring patented PaintBlock®
UK, another first time exhibitor, were also intent technology which Shurtape
explained “reacts with the moisture in paint and instantly gels, forming a micro-barrier that seals the edge of the tape and prevents paint bleed”. Next year the Totally
Shows will move to Hall 16, putting them opposite the Spring Fair International volume halls, from which Brintex anticipates a further boost in visitor numbers.
142 Fastener + Fixing Magazine • Issue 68 March 2011