ADHESIVES & ADHESIVE APPLICATIONS New press and finishing line
Label Apeel: New HP digital printer UK
abel Apeel, the manufacturer of self-adhesive labels to the food, beverage, health and personal care industries, has bought a new HP WS6000 digital label printer and a Digicon finishing line from AB Graphic International. This additional print technology will mean that Label Apeel will be able to again further its ability to provide clients with exactly what they need.
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The HP Indigo WS6000 digital press offers the most productive, high- speed digital solution label and packaging printing, with print quality surpassing that of conventional printing. The Digicon Finishing Line provides cost effective tooling solutions to embossing, screen printing, cold and hot foiling, varnishing and laminating. Talking about the new investment, Stuart Kellock, managing director of Label Apeel said: “This is a great investment for our company – and more importantly, our customers. We’ve recognised that digital is the future of the industry, and it’s time for us to enter the market to give more options to clients of our expanding UK and European operations.
“These new pieces of kit will mean even shorter turnaround times for our customers, as well as being able to show them finished product samples. We really couldn’t have spent the money any better.”
The new equipment will mean that Label Apeel is now perfectly positioned to continue its exciting expansion plans into
14 Converter March 2011
the beverage market, as well as the personal care, healthcare and cosmetics sectors.
Label Apeel recently expanded into the German beverage market with three prestigious contract wins. The company has signed deals with Weingut Herbert Becker - a vineyard in the Kraichgau Wine region, Mall- Brau – a brewery in Meckesheim to supply bottle labels, and is building close links with Deco Glass a decorative glass and bottle producer in Montabrau.
The company has also upgraded its website. The site has been designed to appeal more to the design community, as well as more traditional end-user clients. In addition to portraying the company’s wide pallet of labelling services, the site also acts as a live portfolio of Label Apeel’s work for existing clients.
The spearhead of the marketing strategy to increase the company’s presence in the food, beverage and health care and personal care markets, the new site is also the first marketing collateral to carry the company’s new branding. Additionally, the site will host Label Apeel’s new secure client area, where its team, clients’ creative teams and clients themselves will be able to view and manage ongoing labelling projects in a single, password protected area.
Label Apeel: Upgraded website
LABEL APEEL: W:
www.labelapeel.co.uk
Website:
www.convertermag.co.uk
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