This page contains a Flash digital edition of a book.
TOMORROW’S CLEANING NOVEMBER 09
Law and Order
What’s in a name?
In this industry there are so many products since sliced bread and is sure to produce you
available, some so similar that perhaps the lots of revenue and be the perfect solution for
only difference is in one tiny ingredient or even the cleaning industry.
the name. But what’s in a name?
BUT...
Surprisingly a name is EVERYTHING. It is your
Your main competitor has just come out with a
reputation, your sales point, your play on words,
product that is similar and what is worse is
your product. So how can we protect our name?
that the name is slightly similar too.
The usual way to protect a branded product is
What do you do?
by securing a registered trademark. A trademark
Can you go ahead? Or will those hours of thought,
is essentially a name or symbol that connects
something or someone with a particular product
design and marketing strategy go to waste.
and trade. But the connection with a
Will you find yourself being sued in a few
In his regular slot,
product/name can also be established by
months time?
Paul Dumbleton of Beech Jones
simply selling in commercial quantities, and
Do you admit defeat and drag yourself back
de Lloyd explains the law of
such a trade can also be protected.
to the drawing board or do you look at
trademarks and how to protect
Example
other options?
You have a brand new product that you are
your products.
Luckily, Paul has some literal answers in his
soon to launch. You think it is the best thing
video below with a scent-sational example.
This article is not intended to constitute legal
advice and should not be relied upon as such.
Rather, it endeavours to provide a useful
overview of the relevant law. You should always
seek legal advice if you are unsure or need
clarification in relation to your legal obligations.
If you have a question for Paul, email
paul@beechjones.com and quote
Tomorrow’s Cleaning.
www.beechjones.com
The future of our cleaning industry | TOMORROW’S CLEANING |
27
REGULAR
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80
Produced with Yudu - www.yudu.com