globalbriefs
Ethical Era
and in student activities about personal prom-
Generational Shift in
and corporate responsibility. The ises to
Management Philosophy
student-driven idea is consider a
to view business corporation’s affect on
Nearly 20 percent of Harvard’s 2009 as more than a its community and the
master’s of business administration money-making public, its workers and
graduating class have signed “The enterprise. the environment.
MBA Oath,” acknowledging that the “Rather, they At Columbia
goal of a business manager is to “serve will think Business School, all
the greater good.” It’s their public vow about how students must pledge
that they will act responsibly, ethically they earn their to an honor code that
and refrain from advancing their “own income, not just states in part: “I will
narrow ambitions” at the expense of how much,” says not lie, cheat, steal
others. Bruce Kogut, director or tolerate those who
The New York Times reports that of the San ford C. Bernstein & Company do.” The code, in place for three years,
top business schools have witnessed an Center for Leadership and Ethics, at Co- came about after discussions between
explosion of interest in ethics courses lumbia. This new generation of activists students and faculty.
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