Digital Signage
Extreme Conditions Call for
Extreme Signage
Heavy-Duty Media Players for Outdoor and Vehicle Signage By Dwight Looi, Director of Product Development, IBASE Technology Inc.
D 30 | 2016 | 13th
igital signage is proliferating at incredible speed as its pop- ularity in banking, hospitality, airports, and other markets continues to grow. Expanding its use in transit and outdoor
applications is the next frontier. Digital signage on commuter trains, buses, and taxi cabs deliv- ers large captive audiences that can be seg- mented broadly by boarding location and desti- nation. Outdoor locations catch people traveling through metropolitan areas and stopping at transit shelters, kiosks, and drive-in restaurants.
This article explores the requirements for digital signage media players to thrive in transit and outdoor environments. We consider the need for 24-hour operation while withstanding heat, cold, dust, and vibration. We look at two media players, one designed for outdoor use and the other for the bumps and grinds of the road and rails. We then look under the hood of these players at the performance capabilities of the 5th generation Intel® graphics so compelling.
Core™ Edition | i7 processors that make their media and Embedded Innovator |
It’s a Digital Signage World As digital signage pops up in nearly every indoor sign location, the days of traditional transit and outdoor posters appear numbered. Static images do not capture the attention of today’s visually savvy consumers and information seekers. Accustomed to constant Web access and surrounded by fast-paced digital imagery on televisions, smartphones, laptops, and tablets, people expect similar visual stimulation from signage. Seeking better advertising results, today’s advertisers demand it.
For sign owners, digital signage is more convenient. Advanced content management systems such as the Intel®
Retail Client Manager (Intel®
RCM) make advertising campaigns easy to create, post, and change frequently. Centrally located staff can create compelling visuals and text, and then distribute it to thousands of networked media players. They can even update content in an instant for fl ash sales of overstock or seasonal opportunities.
The Extreme Environment Opportunity Outdoor public spaces and transit offer countless opportunities to reach captive audiences eager for information and advertising. In these spaces, digital signage attracts and entertains while people
intel.com/embedded-innovator
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